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Financial Times Digital Learning Week
                   Case Study October 2012
Overview


From 9-11 October 2012 the FT held its first Digital
Learning Week (DLW), aiming to inform, educate
and create a dialogue with FT staff about all things
digital and social media.

DLW included 40 events in seven FT offices
around the globe. It consisted of presentations,
panel discussions, interactive workshops and
online learning courses covering themes of social
media, data analytics, digital in the media industry,
mobile and digital advertising. A range of internal
and external speakers presented.

Several hundred staff attended sessions in person,
with key presentations filmed and added to Neo for
later viewing.



2
Objectives




     Raise awareness of the          Inform, educate and
     FT’s digital strategy and       create dialogue with
        how this impacts             staff about all things
     advertising, editorial and        digital and social
      product development                    media



       Enhance the FT’s           Enhance digital skills and
      reputation as digital        awareness of FT staff
    employer through external
      promotion of DLW.




3
Key messages


     The FT’s inaugural Digital Learning
     Week will empower staff with digital
     skills and knowledge, ensuring they
        are ahead of the curve with all
                 things digital.




      Digital Learning week will educate
           staff about the FT’s digital
        strategy, how this is relevant to
      their work and how we compare to
                 our competitors.



       The FT’s digital strategy positions
        us as a leader in the media and
        publishing industries. Our digital
       access model powers growth and
        we use smart data analytics for
         audience understanding and
                 development.
4
Speakers and schedule

500+ staff attended 40 events in seven FT offices over three days, with presentations from:




 5
Internal communications


•Schedule, RSVP system & details hosted on intranet

•Email and poster teaser campaign

•Desk drop on DLW launch day

•New internal screens promoting schedule

•Staff notes from CEO and Communications team




6
External communications


    400 tweets with
   #ftdlw12 & #ftdlw                          Storify wrap-up of                      FT press release
    formed 730,000                              online activity                      generating external
      impressions                                                                     media coverage




The FT has just held Digital Learning Week for all 2000 staff across editorial and commercial teams,part of
an on-going effort by the FT to ensure that all staff are up to speed on the latest trends and products in an
area that has redefined its business model. The paper has a good track record of being quite innovative
digitally and no-doubt this is part of it. They held sessions in all of the paper’s seven offices with internal
and external speakers from companies including Facebook, Google+, NYT, BBC and Enders. That’s not a
comprehensive list, but interesting the mix of new and old media and by definition, the FT’s competition
- Stockwell Digital Drop




     “From what I’ve observed today, from both my workshop this morning and one on
     mobile I sat in later, there clearly is a strong desire from FT people to take
     advantage of a unique learning opportunity to gain insight – much of it
     undoubtedly actionable – from the menu of choice offered over the three days.”
     - Neville Hobson, Blogger & DLW Presenter
Top tweets




8
Results – DLW feedback survey

    • 73% of respondents said DLW has expanded their personal knowledge levels in the digital
      space

    • 71% said they feel motivated to go on and find out more in this area

    • 67% said they are applying learnings from DLW to their day-to-day job

    • 58% have shared specific content from DLW session with a colleague

    • 85% rated the quality of discussion very highly

    • 86% rated the relevance of sessions very highly

    • 88% said cross-company awareness of DLW was very good

    • 88% said communication around DLW was very good

    • 81% said the FT should run regular DLW events to keep staff up to speed




9
Staff feedback

                                                                                 DLW was a refreshing and welcome opportunity to
      A chance to see the impact of digital on                                   hear how other companies are operating in the
      the other teams in the building and get                                    digital space and how other areas of the FT business
      to see their take on developments and                                      are contributing to our overall objectives. It was also
      how it affects them. Really good way of                                    a great way to make FT staff feel part of a united
      getting new perspectives and get input                                     cause and I'm sure it will prove to be a catalyst for
      on where people see things going next.                                     future collaboration and innovation.




                                                                                        As someone who has only been with the FT for
     DLW has definitely made me think about some
                                                                                        one month in a Program Lead BA role, it was very
     alternative ways to raise the profile of the brand and
                                                                                        helpful and interesting to learn more about FT's
     myself within my target prospect clients. There are a
                                                                                        vision, success and challenges. I will be hoping to
     few sessions I couldn't attend, however I am looking
                                                                                        use the enthusiasm, motivation and curiosity
     forward to catching up via Neo on what I missed.
                                                                                        clearly present in the London office to facilitate
                                                                                        progressive thinking around innovation, delivery
                                                                                        and product development in B2B.


        From an L&D standpoint, I think it
        was great to connect with people
        from various
                                                              A fantastic way of connecting                    Great innovations can originate
        companies/backgrounds to better
                                                              the digital divide. There                        from the simplest of things.
        understand how we can integrate
        social media into our digital                         should be more events like
        training.                                             this. Maybe at least twice a
                                                              year?

10
Thank you

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Financial times digital learning week case study october 2012

  • 1. Financial Times Digital Learning Week Case Study October 2012
  • 2. Overview From 9-11 October 2012 the FT held its first Digital Learning Week (DLW), aiming to inform, educate and create a dialogue with FT staff about all things digital and social media. DLW included 40 events in seven FT offices around the globe. It consisted of presentations, panel discussions, interactive workshops and online learning courses covering themes of social media, data analytics, digital in the media industry, mobile and digital advertising. A range of internal and external speakers presented. Several hundred staff attended sessions in person, with key presentations filmed and added to Neo for later viewing. 2
  • 3. Objectives Raise awareness of the Inform, educate and FT’s digital strategy and create dialogue with how this impacts staff about all things advertising, editorial and digital and social product development media Enhance the FT’s Enhance digital skills and reputation as digital awareness of FT staff employer through external promotion of DLW. 3
  • 4. Key messages The FT’s inaugural Digital Learning Week will empower staff with digital skills and knowledge, ensuring they are ahead of the curve with all things digital. Digital Learning week will educate staff about the FT’s digital strategy, how this is relevant to their work and how we compare to our competitors. The FT’s digital strategy positions us as a leader in the media and publishing industries. Our digital access model powers growth and we use smart data analytics for audience understanding and development. 4
  • 5. Speakers and schedule 500+ staff attended 40 events in seven FT offices over three days, with presentations from: 5
  • 6. Internal communications •Schedule, RSVP system & details hosted on intranet •Email and poster teaser campaign •Desk drop on DLW launch day •New internal screens promoting schedule •Staff notes from CEO and Communications team 6
  • 7. External communications 400 tweets with #ftdlw12 & #ftdlw Storify wrap-up of FT press release formed 730,000 online activity generating external impressions media coverage The FT has just held Digital Learning Week for all 2000 staff across editorial and commercial teams,part of an on-going effort by the FT to ensure that all staff are up to speed on the latest trends and products in an area that has redefined its business model. The paper has a good track record of being quite innovative digitally and no-doubt this is part of it. They held sessions in all of the paper’s seven offices with internal and external speakers from companies including Facebook, Google+, NYT, BBC and Enders. That’s not a comprehensive list, but interesting the mix of new and old media and by definition, the FT’s competition - Stockwell Digital Drop “From what I’ve observed today, from both my workshop this morning and one on mobile I sat in later, there clearly is a strong desire from FT people to take advantage of a unique learning opportunity to gain insight – much of it undoubtedly actionable – from the menu of choice offered over the three days.” - Neville Hobson, Blogger & DLW Presenter
  • 9. Results – DLW feedback survey • 73% of respondents said DLW has expanded their personal knowledge levels in the digital space • 71% said they feel motivated to go on and find out more in this area • 67% said they are applying learnings from DLW to their day-to-day job • 58% have shared specific content from DLW session with a colleague • 85% rated the quality of discussion very highly • 86% rated the relevance of sessions very highly • 88% said cross-company awareness of DLW was very good • 88% said communication around DLW was very good • 81% said the FT should run regular DLW events to keep staff up to speed 9
  • 10. Staff feedback DLW was a refreshing and welcome opportunity to A chance to see the impact of digital on hear how other companies are operating in the the other teams in the building and get digital space and how other areas of the FT business to see their take on developments and are contributing to our overall objectives. It was also how it affects them. Really good way of a great way to make FT staff feel part of a united getting new perspectives and get input cause and I'm sure it will prove to be a catalyst for on where people see things going next. future collaboration and innovation. As someone who has only been with the FT for DLW has definitely made me think about some one month in a Program Lead BA role, it was very alternative ways to raise the profile of the brand and helpful and interesting to learn more about FT's myself within my target prospect clients. There are a vision, success and challenges. I will be hoping to few sessions I couldn't attend, however I am looking use the enthusiasm, motivation and curiosity forward to catching up via Neo on what I missed. clearly present in the London office to facilitate progressive thinking around innovation, delivery and product development in B2B. From an L&D standpoint, I think it was great to connect with people from various A fantastic way of connecting Great innovations can originate companies/backgrounds to better the digital divide. There from the simplest of things. understand how we can integrate social media into our digital should be more events like training. this. Maybe at least twice a year? 10

Notes de l'éditeur

  1. 1