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THE 5 STAGES OF SOCIAL MEDIA FOR RECRUITING by Sarah Welstead, Director User Experience Head2Head November 2009
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do we mean by ‘social media for recruiting’, anyway? ,[object Object]
It’s a big topic ,[object Object],[object Object]
Recruiting and the internet ,[object Object],[object Object],[object Object]
This is your talent pool.
This is your talent pool using social media for recruiting
The talent crisis in Canada ,[object Object],[object Object],[object Object],[object Object]
Social media can: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Remember the Kubler-Ross 5 Stages of Grief DENIAL BARGAINING ANGER ACCEPTANCE DEPRESSION
“ It’s just hype” ,[object Object],[object Object],[object Object],[object Object],[object Object],DENIAL
OVERCOMING DENIAL: Social media delivers ,[object Object],[object Object],[object Object],[object Object],[object Object]
“ Great – another fad  I have to learn” ,[object Object],[object Object],[object Object],[object Object],ANGER
OVERCOMING ANGER: Take baby steps ,[object Object],[object Object],[object Object],[object Object]
“ If it still seems important 12 months from now, then...” ,[object Object],[object Object],[object Object],[object Object],BARGAINING
OVERCOMING BARGAINING: Use the scientific method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ I know we have to.  But it’s just so  huge .” ,[object Object],[object Object],[object Object],[object Object],DEPRESSION
OVERCOMING DEPRESSION: The results will be worth it ,[object Object],[object Object],[object Object],[object Object]
“ It’s definitely improved our recruiting function!” ,[object Object],ACCEPTANCE
ACCEPTANCE:  WHAT’S NEXT? “Let’s leverage the organization!” ,[object Object],[object Object],[object Object]
Okay, you’re ready. Where do you start?
Canadian recruiters say: (you may be surprised at how social-media savvy recruiters are) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The 3 sites you need to know about 76,000+ new users in Canada every month #3 most Facebooked country in the world #3 in in the world in number of registered Twitterers
BEST RECRUITING USES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
10 TOP TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BEST RECRUITING USES : ,[object Object],[object Object],[object Object],[object Object],[object Object]
BEST RECRUITING USES ,[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],BEST RECRUITING USES
Basic guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing + Recruiting = RESULTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Privacy ,[object Object],[object Object],[object Object],[object Object]
If you could do just one thing... ,[object Object]
DISCUSSION
About Head2Head Head2Head Canada Inc. is a privately-owned, incorporated Canadian company that specializes in providing innovative insourced and outsourced recruiting solutions to leading organizations. With more than 35 employees, 125 active consultants and 3 offices nationally, Head2Head is one of the fastest-growing talent management companies in Canada. Since 2000, Head2Head has helped more than 300 organizations save 50-75% on their hiring costs, cut time-to-hire in half while improving hire quality, and put 10-20% more revenue on their bottom lines.  CONTACT:  Paul Dodd, President 416.440.2030 [email_address]

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5 Stages Of Social Media For Recruiting Feb 2010

  • 1. THE 5 STAGES OF SOCIAL MEDIA FOR RECRUITING by Sarah Welstead, Director User Experience Head2Head November 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. This is your talent pool.
  • 7. This is your talent pool using social media for recruiting
  • 8.
  • 9.
  • 10. Remember the Kubler-Ross 5 Stages of Grief DENIAL BARGAINING ANGER ACCEPTANCE DEPRESSION
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Okay, you’re ready. Where do you start?
  • 22.
  • 23. The 3 sites you need to know about 76,000+ new users in Canada every month #3 most Facebooked country in the world #3 in in the world in number of registered Twitterers
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 35. About Head2Head Head2Head Canada Inc. is a privately-owned, incorporated Canadian company that specializes in providing innovative insourced and outsourced recruiting solutions to leading organizations. With more than 35 employees, 125 active consultants and 3 offices nationally, Head2Head is one of the fastest-growing talent management companies in Canada. Since 2000, Head2Head has helped more than 300 organizations save 50-75% on their hiring costs, cut time-to-hire in half while improving hire quality, and put 10-20% more revenue on their bottom lines. CONTACT: Paul Dodd, President 416.440.2030 [email_address]

Editor's Notes

  1. Social networking is the term applied to sites like Facebook, MySpace, Twitter, Tumblr, etc which allow people to share information with other people, but tends to do this by organizing people in groups. Social media is a broader term which encompasses social networking sites, but also sites like Flickr, Twitpic, YouTube, etc. which allow people to share information with large audiences, but doesn’t rely so heavily on the ‘group’ component. Social media is more difficult to control, because there’s no vetting of the audience members (in Facebook, you have to accept someone as a friend before they can see your info; on YouTube, strangers can browse your videos unless you specifically set them to ‘private’).
  2. The good news is that it does get better – we’re going to show you how to get to the smiling happy acceptance woman – notice how powerful she is?
  3. While data is often only available for the US, a good rule of thumb is to figure that 10-15% of the US numbers will give you the numbers for Canada. It’s important to note that on a per-capita basis, more Canadians have access to high-speed and other internet services: roughly 25% for US but as high as 35% for Canada. Our kids are generally more web-savvy than US kids.