The document discusses researching the target audiences of Paloma Faith's albums "Do You Want The Truth Or Something Beautiful" and "Fall To Grace" by analyzing other artists that customers of each album frequently purchased. For the first album, other popular purchases were from artists in similar genres like jazz or newer indie pop and soul artists. This showed that Paloma Faith's audiences explore different subgenres of pop. A similar pattern of other purchases was found for the second album, indicating the audiences' music tastes remain consistent over time though varying between artists.

1. Target Audience Research -
Secondary Research - Buying
Patterns

2. We decided to search for both “Do
You Want The Truth Or Something
Beautiful” and “fall To Grace” as
both albums were released a few
years apart and we wanted to see
whether the music tastes of
Paloma Faith’s fans was similar or
if their tastes had changed slightly
and which artists were dominant
in the ‘Customers who bought this
item also bought’ section for both
albums.

3. When we searched for Do You Want The Truth Or
Something Beautiful we found that the customers which
had bought this item had also bought albums of a similar
style and genre. Examples such as Imelda May, a jazz singer
who has been compared to one of Paloma Faith’s
influences, Billie Holiday. We also found that they had
bought albums of newer artists such as Lana Del Ray who is
part of a different sub genre of pop called Indie Pop and
Emeli Sande who is part of the music genre of Soul. This
shows that the audiences of Paloma Faith stretch their
music tastes to artists of other sub genres of Pop and not
just Soul.

4. Examples

5. We then searched Paloma Faith’s
second album ‘Fall To Grace’. We found
that customers who had bought this
album had also bought similar albums
to before such as Emeli Sande and Lana
Del Ray showing that although their
music tastes vary from artist to artist
they do not vary over time.