Selling More Electric Vehicles concurrent session at the EV Roadmap 6 conference, July 31st, 2013, Portland, OR

1. Increasing ElectricIncreasing Electric
Vehicle SalesVehicle Sales
Tom SaxtonTom Saxton
Chief Science Officer, Plug In AmericaChief Science Officer, Plug In America

2. Consumer Inexperience & Apathy
Dealer Inexperience & Apathy
Automaker Barriers to EV Deployment
Barriers to EV SalesBarriers to EV Sales

3. To increase electricTo increase electric
vehicles sales we justvehicles sales we just
need to haveneed to have
consumersconsumers
understand 3 things…understand 3 things…

4. EVs are FunEVs are Fun

5. EVs are ConvenientEVs are Convenient

6. EVs are Cheap to FuelEVs are Cheap to Fuel

7. Plug In AmericaPlug In America

8. National Plug In DayNational Plug In Day
September 28-29, 2013September 28-29, 2013

9. Plug In @ WorkPlug In @ Work
a Plug In America Initiativea Plug In America Initiative

10. Plug In Vehicle GuidePlug In Vehicle Guide
Plug In America’s Annual PublicationPlug In America’s Annual Publication

11. EV ChargingEV Charging
ResearchResearchPlug In America Study - May, 2012Plug In America Study - May, 2012

12. EV Battery ResearchEV Battery Research
Real World Driver Experience with Battery LongevityReal World Driver Experience with Battery Longevity

13. ResourcesResources