The document discusses how Generation Z values mobility, connectivity, and access to information anytime from any device. It notes they have more superficial online connections than previous generations but still crave personal interaction. The document argues companies need to adapt to Generation Z's emphasis on freedom, temporary commitments, and gamified work by offering fluid career paths and empowering creativity. It suggests transitioning to more consumer-oriented technologies and fluid company structures to better engage this upcoming generation.

1. Young professionals management
in the social era
Emmanuel Fraysse
Author of « Facebook, Twitter et le web social : les nouvelles opportunités de business » (2nd edition, 2011)
Co-Author of « Ils ont pensé le futur » (2011)
Emmanuel Fraysse - efraysse@gmail.com

2. Generation Z values
Emmanuel Fraysse - efraysse@gmail.com

3. Mobility and connectivity
AT AW AD
• AnyTime • AnyWhere • Any Device
Emmanuel Fraysse - efraysse@gmail.com

4. Fast & Furious
Emmanuel Fraysse - efraysse@gmail.com

5. Me, myself and I
Strong ties  Weak ties
Dunbar : 150 « friends » Facebook : 5000 « friends »
Emmanuel Fraysse - efraysse@gmail.com

6. Freedom quest
& temporary consumption
Emmanuel Fraysse - efraysse@gmail.com

7. Knowledge externalization
& creativity management
Emmanuel Fraysse - efraysse@gmail.com

8. Generation Z & the corporate world
Emmanuel Fraysse - efraysse@gmail.com

9. A career plan to re-enchant
3 years ?
Emmanuel Fraysse - efraysse@gmail.com

10. Consumerization of IT
Emmanuel Fraysse - efraysse@gmail.com

11. In need of personal interaction
Faber  Ludens
The wise  The apprentice
Effort  Game
Future  Present
Implement  Create
Rationalization  Relationship establishment
* Enquête « Référence des usages en entreprise » (Microsoft)
Emmanuel Fraysse - efraysse@gmail.com

12. Toward a fluid company
Emmanuel Fraysse - efraysse@gmail.com

13. And now ?
"The future is already here. It's just not very
evenly distributed.” (William Gibson)
Emmanuel Fraysse - efraysse@gmail.com

14. Thanks
• Emmanuel Fraysse
– http://www.emmanuelfraysse.com
– LinkedIn : http://fr.linkedin.com/pub/emmanuel-
fraysse/0/63/764
– Facebook : http://www.facebook.com/emmanuel.fraysse
– Twitter : @manufraysse
– Mail : efraysse@gmail.com
• Join our « Digital Innovation & Change Management » group :
http://on.fb.me/VJVu5u
Emmanuel Fraysse - efraysse@gmail.com