1. AN EMPIRE MAGAZINE
FRONT COVER ANALYSIS

2. Empire Magazine
-A British film magazine
which is funded by the
Bauer Consumer Media
-Their first issue was
released in July 1989
-Sold monthly

3. Items that Empire have
included in this issue;
Date Price
Enticing text
Images from Masthead
different films
Website
Long Shot image of the
Central piece of main character in the film
text that has the that the magazine is mainly
largest font about (in this issue)
Smaller
Extras that headline
come in the
issue Barcode

4. Date & Price
This is displayed on the front cover
so that the customer can establish
how old the issue is and determine
whether they want to buy it or not.
The price is given in pounds and US
dollars as Empire is a British made
film magazine but will also be
printed in America making it
popular over there too.

5. Masthead
This masthead is recognisable
many people as it is used on every
single Empire front cover and
uses the iconic Empire bold red
colour. Empire is so well
established that they don’t need to
display the full title, like the image
to the left, as people know the
magazine and it’s title even with
the ‘P’ missing.

6. Long Shot Image
This illustrates to the customer that this
character is going to be the focus of this
issue. Also it is an eye catching image as
the character is wearing a shiny red and
yellow suit which stands out drawing
people to the magazine to have a look
and encouraging the Iron Man fans to
buy this issue.

7. Smaller Headline
This smaller headline is eye catching
although it is written using a smaller font
because it is bordered with a red circle
making it jump out of the page more.
Steven King is written using a white font as
to make it stand out against the red
background and to make this issue to
appeal to his fans

8. Barcode
This is an important item to have on
the front cover of the magazine as it
identifies the magazine when it is
being paid for. If this was not here
Empire would not receive any
profits

9. Extras
The extras are listed using short
snappy sentences such as ‘Angelina
Jolie hunts Oscar’ to briefly outline
other stories in this issue, but wording
then using interesting, inquisitive
language.
By writing ‘Plus!’ it makes it seem like
the customer will be buying more for
their money which encourages their
purchase

10. Largest & most central piece of text
This technique is mainly used to encourage the fans of
Iron Man to purchase this issue. By centralising the
largest piece of font it instantly draws the customer’s
attention to it and then encourages then to read the
text that surrounds this.

11. Images from other films
This instantly adds more colour to the page
making the cover more appealing to look at. Also
when people see images of their favourite
characters/ stars on the cover of a magazine they
feel more inclined to buy it so that they can learn
about the new films that are coming out/ more
about the actor.

12. Enticing text
Claiming that in this issue there will be the
‘first look’ at next summers new films
makes this magazine sound like the best
film magazine currently available as it is
claiming to have the exclusive knowledge
of next year’s film releases. This
encourages a keen cinema goer to read
this magazine so that they know when all
their favourite actors films are released/
film sequels are released.

13. H OW I W I L L A DA P T T H E S E T E C H N I QU E S
T O M Y OW N F I L M M AG A Z I N E
 I will make sure that I have at least one of every technique that I
have written about above to ensure that my film magazine is of a high
quality, encourages people to want to buy it and give them important
information.