Marketing Plan - Social Media. The Sparks Foundation
Evaluation 2
1.
2. Realism
My media product of my opening 2 minutes uses realism in the setting of the kidnapping scene as it
is a likely place where a kidnapping could occur. A kidnapping could occur here as it is quiet with
no one around which makes the atmosphere tense, as Emily seems like she knows that someone is
there behind her. The setting is also near a river with lots of bushes around which is a realism of a
kidnapping scene as there is places for the kidnapers to hide. Also the setting of interrogation
scene is also quiet and bare which it needs to be if they want no one to come and find them. So The
setting conforms with the stereotype because I have tried to make the scene the typical place for
where kidnappings may happen.
3. Performance
The performance of Emily, Isaac and Albert, gives the
opening a tenser atmosphere. The atmosphere is made
tense by Emily's body language when walking home, she
holds her bag close to her while clinching her fists tightly,
her facial expression is also emotionless this almost gives
the sense that she is concentrating on the sound behind her.
We conformed Isaac and Albert to the typical stereotype by
making there body seem more bold and strong by being
lose and calm when going to kidnap her, this gives the
impression that they have done this before as they don’t
seem nervous or worried if anything happens to them
because they know that it will go correct. By them
performing like this it makes it more tense for the audience
as they know that she will get kidnapped as they look and
act strong.
4. Plot
My film opening challenges the film convention of plat by it not following a linear structure of a film and
manipulating the time. My opening instantly begins with a climax which is the kidnapping of Emily. This
challenges the linear structure that Todorov structured a film. Todorov believes that there should be a
structure with a pattern of Equilibrium, disequilibrium and new-equilibrium. However, my film
challenges this theory and begging's with a disequilibrium. By changing the structure it attracts people to
the film as soon as it starts. It manipulates the time as it is a clip from the middle of the film and once you
have seen the beginning you will then understand why it happened and what will happen next which
appeals to the audience to watch it all.
Characterization
We also use sympathetic and unsympathetic characterization, as in the beginning of the film there is an
obvious villain and damsel in distress. Villains usually have the convention of the bad character in the
film and is given the more unsympathetic role, which Isaac and Albert get from the very beginning. The
damsel in distress has the more sympathetic role, which in my film is Emily. Emily is given sympathy
from the very beginning, as when she is doing a voice over you can hear the worry in her voice. So this
is conforming with the stereotype because I making the characters fit the genere.
5. Costumes
We used the film conventions of costumes to portray
everyone's personality correctly. We dressed Emily in a long
navy smart coat, with black patent loafers and natural make-
up. From this costume it portrays Emily as a smart young girl
who is sophisticated which we wanted Emily to come across
as she has the ‘secret’ formula that only she knows she had to
come across as clever. We dressed Albert and Isaac in all
black with ski masks to portray them as intimidating and
strong. This costume made them seem intimidating as there
identity is hidden meaning that it could be anyone behind the
mask, this typical costume for a kidnapper as they are usually
criminals and don’t want to get caught.