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      Understanding the technology roadmap
E-Money in Russia and CIS: Moscow (November 2009)
New payment technologies—understanding the roadmap
        Author: Relevance

             Co-Founder of Consult Hyperion
                 www.chyp.com
                 dave.birch@chyp.com
                 twitter dgwbirch

             Visa Europe Research Fellow in Payment Innovation
                 Centre for the Study of Financial Innovation www.csfi.org.uk

             Chair of the Digital Money Forum
                 www.digitalmoneyforum.com/blog

             Associated podcasts
                 www.chyp.com/podcasts.php
                 iTunes “Consult Hyperion”


mkt.028/23/15 v01 [3/40]
New payment technologies—understanding the roadmap
        Author: Books

             Digital Identity Management (May 2007)
             Digital Money Reader (Mar. 2009)
             Digital Identity Reader (Nov. 2008)




mkt.028/23/15 v01 [4/40]
Approach

S etting out some areas for discus sion
New payment technologies—understanding the roadmap
        Introduction

             Think around innovation
                  Learn from the past
                  Think about the future (see space coins…)

             Explore drivers
                  European figures

             Look around
                  Some snapshots

             Figure out how to get a roadmap
                  Planning for new technology
                                                                               Travelex / UK National Space Centre

       It is the business of the future to be dangerous… the major advances in civilization are processes that
       all but wreck the societies in which they occur
       Alfred North Whitehead (1861-1947)
mkt.028/23/15 v01 [6/40]
Innovation in Payments

Let’s look again at the “payments problem”
New payment technologies—understanding the roadmap
        Digital Money: Where is it?

             Wholesale is all electronic
             Retail cash use is falling
                  Slowly

             Cheques are to disappear
                  This really is a first!




       It is difficult to introduce new payment instruments to the market when there will not be any direct
       chargeable returns; it is difficult for new competitors to enter the market with new services, as there is
       little opportunity to compete with seemingly free services — H. Leinonen in Payments Habits and
       Trends in the Changing e-Landscape, Bank of Finland (April 2008).

mkt.028/23/15 v01 [8/40]
New payment technologies—understanding the roadmap
        Digital Money: What’s driving it?

             Business change
                 Follow the money
                 Š Interest
                 Š Fees
                 Š Transaction charges

             SEPA
                 SCF
                 Š Downward pressure on interchange
                 Š Non-bank pressure
                                                                         EU9 Payment Profits
                 What about non-SEPA?                                  (Source: McKinsey, 7/07)
                 Š Transparent pricing?

       A common element in all the European payment systems is that they have reached a state of
       equilibrium by using cross-subsidies — W. de Ploey & O. Denecker (McKinsey) quoted on gtnews (3rd
       July 2007).
mkt.028/23/15 v01 [9/40]
New payment technologies—understanding the roadmap
        Cash Replacement: Why didn’t it work?

             Early attempts
                  EFT-POS UK
                  Mondex/VisaCash/SEMP/Sermepa/Danmont etc etc
                  Paybox/Movilpago etc

             Limitations on acquiring side
                  Channels to the market
                  Overall POS density
                  Value-added services




       The heyday of bank card profits may be over as officials begin to wonder if there will ever be such a
       thing as profits — The third issue of the Nilson Report (now a respected and long-standing source of
       news for the card business) in September 1970.

mkt.028/23/15 v01 [10/40]
New payment technologies—understanding the roadmap
        What’s different? Why now?

             Technology change
                 Ubiquity of mobile phones
                 Contactless and NFC interfaces
                 Š Link to transit
                 Machine-to-machine

             Cultural change
                 Mobile generation
                 Connected consumers

             Emerging infrastructure
                 Does this “solve” payments?

       You’ll be able to keep [keys, money, ID and watch] and more in another information appliance we call
       the Wallet PC… Rather than holding paper currency, the new wallet will store unforgeable digital
       money… — Bill Gates in The Road Ahead (1995)..
mkt.028/23/15 v01 [11/40]
New payment technologies—understanding the roadmap
        Global technology picture

             >




mkt.028/23/15 v01 [12/40]
New payment technologies—understanding the roadmap
        Cash Replacement: Why will it work?

             Technology change
                 Ubiquity of mobile phones
                 Contactless and NFC interfaces
                 Š Link to transit
                 Machine-to-machine

             Cultural change
                 Mobile generation
                 Connected consumers

             Emerging infrastructure
                 Does this “solve” payments?

       You’ll be able to keep [keys, money, ID and watch] and more in another information appliance we call
       the Wallet PC… Rather than holding paper currency, the new wallet will store unforgeable digital
       money… — Bill Gates in The Road Ahead (1995)..
mkt.028/23/15 v01 [13/40]
New payment technologies—understanding the roadmap
        Case Study: Bank

             Monitise
                 Mobile interface SMS, Java, iPhone etc
                 Connected to 20,000 institutions via FIS

             Fidelity and Metvante
             H&R Block example
                 Tax rebate via bank-issued prepaid card
                 Transaction alerts instead of call centre




mkt.028/23/15 v01 [14/40]
New payment technologies—understanding the roadmap
        Case Study: Bank and Operator

             O2 Money
                 Visa prepaid card, energised by mobile
                 Load n’ Go (13-18) / Cash Manager (18+)

             Immediate success
                 Mass roll-out




mkt.028/23/15 v01 [15/40]
New payment technologies—understanding the roadmap
        Case Study: Operator

             M-PESA
                 7 million users
                 11,000 new customers per day
                 Extending financial services
                 New commerce




   We have not sold any sugar in months. They only want M-PESA
   A shopkeeper in Bukura, Western Kenya, quoted by University of Edinburgh researcher (June 2008)

mkt.028/23/15 v01 [16/40]
Making a Roadmap

Models to support communication and discussion
New payment technologies—understanding the roadmap
        Roadmap: Timeline
                                                 Metcalfe’s Law
             >



                                                   Reed’s Law




                                                   Moore’s Law



       What surprises me is just how inefficient and siloed the whole payment system still is
       Michael Porter (author of Competitive Advantage).
mkt.028/23/15 v01 [18/40]
New payment technologies—understanding the roadmap
        Roadmap: Innovation in Context

             >




mkt.028/23/15 v01 [19/40]
New payment technologies—understanding the roadmap
        The impact of technology

             >




mkt.028/23/15 v01 [20/40]
T ha nk You




For more information please visit www.chyp.com

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New Payment Technologies Roadmap

  • 1.
  • 2. N ew P a ym ent Tec hnolog ies Understanding the technology roadmap E-Money in Russia and CIS: Moscow (November 2009)
  • 3. New payment technologies—understanding the roadmap Author: Relevance Co-Founder of Consult Hyperion www.chyp.com dave.birch@chyp.com twitter dgwbirch Visa Europe Research Fellow in Payment Innovation Centre for the Study of Financial Innovation www.csfi.org.uk Chair of the Digital Money Forum www.digitalmoneyforum.com/blog Associated podcasts www.chyp.com/podcasts.php iTunes “Consult Hyperion” mkt.028/23/15 v01 [3/40]
  • 4. New payment technologies—understanding the roadmap Author: Books Digital Identity Management (May 2007) Digital Money Reader (Mar. 2009) Digital Identity Reader (Nov. 2008) mkt.028/23/15 v01 [4/40]
  • 5. Approach S etting out some areas for discus sion
  • 6. New payment technologies—understanding the roadmap Introduction Think around innovation Learn from the past Think about the future (see space coins…) Explore drivers European figures Look around Some snapshots Figure out how to get a roadmap Planning for new technology Travelex / UK National Space Centre It is the business of the future to be dangerous… the major advances in civilization are processes that all but wreck the societies in which they occur Alfred North Whitehead (1861-1947) mkt.028/23/15 v01 [6/40]
  • 7. Innovation in Payments Let’s look again at the “payments problem”
  • 8. New payment technologies—understanding the roadmap Digital Money: Where is it? Wholesale is all electronic Retail cash use is falling Slowly Cheques are to disappear This really is a first! It is difficult to introduce new payment instruments to the market when there will not be any direct chargeable returns; it is difficult for new competitors to enter the market with new services, as there is little opportunity to compete with seemingly free services — H. Leinonen in Payments Habits and Trends in the Changing e-Landscape, Bank of Finland (April 2008). mkt.028/23/15 v01 [8/40]
  • 9. New payment technologies—understanding the roadmap Digital Money: What’s driving it? Business change Follow the money Š Interest Š Fees Š Transaction charges SEPA SCF Š Downward pressure on interchange Š Non-bank pressure EU9 Payment Profits What about non-SEPA? (Source: McKinsey, 7/07) Š Transparent pricing? A common element in all the European payment systems is that they have reached a state of equilibrium by using cross-subsidies — W. de Ploey & O. Denecker (McKinsey) quoted on gtnews (3rd July 2007). mkt.028/23/15 v01 [9/40]
  • 10. New payment technologies—understanding the roadmap Cash Replacement: Why didn’t it work? Early attempts EFT-POS UK Mondex/VisaCash/SEMP/Sermepa/Danmont etc etc Paybox/Movilpago etc Limitations on acquiring side Channels to the market Overall POS density Value-added services The heyday of bank card profits may be over as officials begin to wonder if there will ever be such a thing as profits — The third issue of the Nilson Report (now a respected and long-standing source of news for the card business) in September 1970. mkt.028/23/15 v01 [10/40]
  • 11. New payment technologies—understanding the roadmap What’s different? Why now? Technology change Ubiquity of mobile phones Contactless and NFC interfaces Š Link to transit Machine-to-machine Cultural change Mobile generation Connected consumers Emerging infrastructure Does this “solve” payments? You’ll be able to keep [keys, money, ID and watch] and more in another information appliance we call the Wallet PC… Rather than holding paper currency, the new wallet will store unforgeable digital money… — Bill Gates in The Road Ahead (1995).. mkt.028/23/15 v01 [11/40]
  • 12. New payment technologies—understanding the roadmap Global technology picture > mkt.028/23/15 v01 [12/40]
  • 13. New payment technologies—understanding the roadmap Cash Replacement: Why will it work? Technology change Ubiquity of mobile phones Contactless and NFC interfaces Š Link to transit Machine-to-machine Cultural change Mobile generation Connected consumers Emerging infrastructure Does this “solve” payments? You’ll be able to keep [keys, money, ID and watch] and more in another information appliance we call the Wallet PC… Rather than holding paper currency, the new wallet will store unforgeable digital money… — Bill Gates in The Road Ahead (1995).. mkt.028/23/15 v01 [13/40]
  • 14. New payment technologies—understanding the roadmap Case Study: Bank Monitise Mobile interface SMS, Java, iPhone etc Connected to 20,000 institutions via FIS Fidelity and Metvante H&R Block example Tax rebate via bank-issued prepaid card Transaction alerts instead of call centre mkt.028/23/15 v01 [14/40]
  • 15. New payment technologies—understanding the roadmap Case Study: Bank and Operator O2 Money Visa prepaid card, energised by mobile Load n’ Go (13-18) / Cash Manager (18+) Immediate success Mass roll-out mkt.028/23/15 v01 [15/40]
  • 16. New payment technologies—understanding the roadmap Case Study: Operator M-PESA 7 million users 11,000 new customers per day Extending financial services New commerce We have not sold any sugar in months. They only want M-PESA A shopkeeper in Bukura, Western Kenya, quoted by University of Edinburgh researcher (June 2008) mkt.028/23/15 v01 [16/40]
  • 17. Making a Roadmap Models to support communication and discussion
  • 18. New payment technologies—understanding the roadmap Roadmap: Timeline Metcalfe’s Law > Reed’s Law Moore’s Law What surprises me is just how inefficient and siloed the whole payment system still is Michael Porter (author of Competitive Advantage). mkt.028/23/15 v01 [18/40]
  • 19. New payment technologies—understanding the roadmap Roadmap: Innovation in Context > mkt.028/23/15 v01 [19/40]
  • 20. New payment technologies—understanding the roadmap The impact of technology > mkt.028/23/15 v01 [20/40]
  • 21. T ha nk You For more information please visit www.chyp.com