Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Facebook
1.
2. history
founded in February 2004
originally needed a college email address to
join
demographics
majority of users are 18-24
35-54 age bracket grew 172.9% in 10
months
more than 150 million users
more demographics: http://www.istrategylabs.com/facebook-
demographics-2008-update-its-getting-older-in-there/
more statistics: http://www.facebook.com/press/info.php?statistics
3. is used for event management with friends
friends can respond with yes, no, or maybe.
is used to keep in touch with past
classmates.
is used to stay in touch with family.
currently consists of a bunch of people who
are really my friends, some family, and a
whole lot of people who are just facebook
friends.
is used as a messaging system.
4.
5. allows users to create content.
requires users to manage content.
requires users to manage information
flow.
encourages connections.
encourages an understanding of internet
security.
digital literacies:
http://ltc.umanitoba.ca/wiki/index.php?title=TyingItAl
lTogether#Digital_Literacy
6. lacks anchoring.
allows for lack of authenticity.
doesn’t promote critical or creative
thinking.
doesn’t always promote the creation of
content that is meaningful.
promotes lurking behavior.
digital literacies:
http://ltc.umanitoba.ca/wiki/index.php?title=TyingItAl
lTogether#Digital_Literacy
7.
8. profile becomes part of a user’s digital
identity
in some cases – may be the only
contributing factor to someone’s digital
identity
creation of and membership to groups,
networks, and causes helps shape users’
portrayal
must be aware of the privacy settings in
facebook
9. Keene State staff and alum
Berlin High School alum
I like winter, puppies, and ice cream.
I only like three TV shows, one book, and
nine bands.
I am a member of three groups – america’s
test kitchen, a theater collective in NYC,
and the arts center at KSC.
According to my birth date, I’m 28.
10. by default, “stories” are published
whenever any part of your profile is
changed.
example: i accepted an event and it was posted
to all of my friends’ news feeds
to change this, you have to change the privacy
settings for your profile, as well as each and
every application you add in the future.
by default, profile is searchable via web
searches – meaning non-facebook
members can find your profile.
11.
12. groups
can post to a discussion board
announce events
can invite other users to join
networks
created based on location, workplace, or
school
can lurk in both
13. the more groups you have, the more
they continue to contribute to digital
identity
list of groups shows up under profile
information
groups are clickable, so you can find other
members of the group
groups can also be private (by invite only)
networks are searchable
14.
15. students are already using facebook, so why not
bring the information to them?
use of facebook can bridge gap between students
and educators
departmental use to manage announcements and
events
admissions - http://tinyurl.com/7cz7nl
arts center - http://tinyurl.com/7n3pka
Stanford’s app creation class on facebook -
http://tinyurl.com/6srboo
more about facebook in higher ed: http://net.educause.edu/ir/library/pdf/ELI7017.pdf and
http://blog.richmond.edu/studentvoice/2008/11/12/urs-professors-officials-and-employers-use-facebook/
more on the stanford facebook class: http://credibilityserver.stanford.edu/captology/facebook/
more on facebook for teaching and learning: http://foruminnova.blogs.uoc.edu/2008/10/30/facebook-for-teaching-and-learning/
16. can bring users together
example: courses 2.0 – create class schedule, find
classmates, form study groups
must filter and choose what works best for you
users of applications can rate, review,
comment, and influence applications
users can create own application
may be tough to find one that is worth using
aggregation of content – many web tools have
facebook applications
best apps for education: http://www.collegedegree.com/library/college-life/15-facebook-apps-perfect-for-online-education
17.
18. top applications do not promote learning
Funwall, TopFriends, SuperWall, BumperSticker,
Movies
average user has more than 100 friends
13 million users update their status at least
once a day
More than 20 million active user groups
exist on the site
more facebook application statistics: http://tinyurl.com/6q5sg9
and more facebook usage statistics: http://www.facebook.com/press/info.php?statistics
19. More than 20 million pieces of content
(web links, news stories, blog posts,
notes, photos, etc.) shared each month
More than 3 billion minutes are spent on
Facebook each day (worldwide)
More than 52,000 applications currently
available on Facebook Platform
More than 35 translations available on
the site, with more than 60 in
development
all statistics from:
http://www.facebook.com/press/info.php?statistics