The document discusses how marketing has fundamentally shifted from traditional broadcast methods like television and print to more networked and personalized approaches online. It notes that people now have more access to information than ever through their smartphones and social media, and expectations have changed so that consumers want marketing messages to be convenient, relevant to their interests and location, and add value through useful content. The new approach discussed emphasizes listening to customers, building direct relationships through authentic content, and engaging in two-way conversations online instead of one-way broadcast ads.

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Ed Morrissey
Partner & Chief Creative Officer
6358 Delmar Boulevard, Suite 444
Saint Louis, MO 63130
ed@integritystl.com
www.integritystl.com
The Networked Market
It’s Nice to MeetYou

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I’m Not Gonna Talk About…
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How Do I Market Today?
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Marketing?
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downtown St. Louis, Missouri,
taken from Seventh, looking
south on Locust St

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Marketing Has Changed
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•We are experiencing a massive
and fundamental shift
in behavior

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Marketing -Yesterday
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Less ads More People Full Attention

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Marketing - Today
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More ads Less People Less Attention

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What Has Changed?
• A powerful global conversation has begun.
People are discovering/creating new ways to
share relevant information
• With absolute blinding speed
• As a direct result, markets
are getting smarter - faster than
most marketers
• Introducing the Networked Market
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Today, your cell phone has more
compute power than all of
NASA in 1969 when it sent 2
astronauts to the moon.

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Global Internet Device Sales
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2000 2002 2004
500,000,000
1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
2006 2008 2010 2012 2014 2016
We are here
TabletsSmartphonesComputers

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7B people in the world
6.8B Mobile = 98%
2.4B Internet = 34%
1.5B Smartphone = 21%

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Time Spent Daily per Activity
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Talk Text Social Websites E-mail Games Other
Source: Experian Marketing
0:58
minutes1:15
minutes
0:49
minutes

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Where U.S Adults Use Smartphones
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35%33% 12%
19%55% 32%

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And in the Bedroom…
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A whopping 9%
The 2013 Mobile Consumer Habits Study by Harris Interactive

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Top 5 Social Platforms – Q1 2013
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Male Female
16 to 24 25 to 34 35 to 44 45 to 54 55 to 64
1.1B 1B 359M 290M 160M

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But There are Many, Many More…
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Networked Markets
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• Technology is enabling conversations
• These conversations are game changing
• People are smarter and more informed
• Know more about you than you do
• Changing expectations…
++

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Today’s Audience
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Creative Class
Content
Customers
Control
Conversations
Communicate
Connected
Community
Generation C

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Areas of Focus
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RelevantRelevant
LocationLocation
ContextContext
SocialSocial
AttractiveAttractive
InstagramInstagram
PinterestPinterest
tumblrtumblr
EmotionalEmotional
Make me feelMake me feel
somethingsomething
ConvenientConvenient
Flexibility inFlexibility in
services, devices,services, devices,
paymentspayments

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In Summary
• Relax, have fun and be yourself
• Listen as much as you talk
• Be honest when you do talk
• Build direct relationships through authenticity
• Create purposeful value – useful, relevant,
emotional, delightful or convenient content
• Information, pictures, videos, white papers, tools,
services, introductions, games, connections
• Turn customers into members
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Shift Happens in Reverse
• Technology also enables better filtering
• Only valuable, meaningful content gets
through
• Be relevant/valuable or be filtered
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- direct mail
- newspapers
- radio
- TV
- Internet- phone

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Filtering
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•And there’s no
telling what
something like
this will be able
to filter!

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The Real Question?
Why do we still invest
time with old-fashioned
non-networked marketing
efforts?
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Your Choice is Simple…
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Join us and live in peace, or pursue
your present course and face
obliteration. We shall be waiting for
your answer.
The decision rests with you.

25. Interactive. Digital. Awesome.
Ed Morrissey
Partner & Chief Creative Officer
6358 Delmar Boulevard, Suite 444
Saint Louis, MO 63130
ed@integritystl.com
www.integritystl.com
ThankYou
It’s Nice to MeetYou