Positive Deviance Approach Identifies Community-Based Solutions

Positive Deviance Approach For Behavior & Social Change Funded through the Ford Foundation Tufts University

The P o w e r of Positive Deviance ,[object Object],The Premise: In every community there are certain individuals whose uncommon practices/behaviors enable them to find better solutions to problems than their neighbors who have access to the same resources

Positive Deviance (PD) Approach ,[object Object],[object Object],[object Object],[object Object],The Key Question?

Positive Deviance Inquiry ,[object Object],Enables community to d iscover successful uncommon behaviors/ strategies practiced by the Positive Deviants

Analyzing PD Findings ,[object Object],Only those behaviors/strategies accessible to all are kept The rest are “TBU,” True but Useless (i.e. not accessible to all) and are discarded PD Behaviors Behaviors Behaviors Accessible to All

Focus on PD Behavior ,[object Object],[object Object]

PD Focus on Practice Rather than Knowledge ,[object Object],[object Object]

PD Enables us to Act TODAY ,[object Object],Although most problems have complex, interlinked underlying causes . . .

The Four D s of Positive Deviance Approach D D D

D efine ,[object Object],[object Object],D efine D efine

Positive Deviance Process D etermine D iscover D esign D efine

Fixed Solution Space Traditional Flows from problem analysis towards solution Expanded Solution Space PD Flows from identification and analysis of successful solution to problem solving Expanded Solution Space Actual Problem Parameters Actual Problem Parameters Actual Problem Parameters Perceived Problem Parameters Perceived Problem Parameters Perceived Problem Parameters Traditional vs PD Problem Solving Approach

PD: Crossing The “Knowledge/Behavior Change Gap” Knowledge Behavior change ,[object Object],[object Object],[object Object]

TRADITIONAL VS POSITIVE DEVIANCE PROBLEM SOLVING APPROACH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PD and Attributes Dictating “Speed of Adoption of Innovation” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Geoffrey A Moore. Crossing the Chasm . PD & The Diffusion of Innovation Life-Cycle Community participates in discovery of innovation Thereby jumping the “early adopters/early majority” chasm

Current Applications of Positive Deviance Argentina, US (NSDC) Education Issues US (Waterbury Hospital, Connecticut) Quality of Health Care Indonesia, Nepal Girl Trafficking Egypt Female Genital Cutting Egypt, Pakistan Viet Nam Antenatal care, Maternal & Newborn Care, Breastfeeding Myanmar, Indonesia, Viet Nam HIV/AIDS risk reduction More than 40 countries throughout the world Childhood development & Malnutrition (PD/Hearth) Countries Programmatic context

Positive Deviance Approach Identifies Community-Based Solutions

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Positive Deviance Approach Identifies Community-Based Solutions