This document discusses different persuasive techniques including:
1) Loaded words which add powerful words to influence opinions;
2) Emotional appeal which appeals to feelings to make the audience act;
3) Exaggeration which stretches the truth to be unbelievable but entertaining; and
4) Bandwagon which tells the audience everyone is doing something to feel cool or popular. The document analyzes examples of how these techniques are used in advertisements and conversations.
2. What is Persuasion?
• Authors persuade their readers by
influencing their opinions about a topic.
• You might encounter persuasion in
advertisements, politics, letters and even in
conversations with your parents. (“But
everyone in my class has their own cell
phone!”)
4. Loaded Words
Take a look at this commercial. Write down all
the loaded words you hear.
5. Emotional Appeal
• Emotional Appeal persuades audiences
by appealing to their feelings. Authors/
Advertisers try to make you feel a certain
way (angry, sad, happy, scared) in order to
act.
9. Bandwagon
• Bandwagon persuades by telling the
audience “everyone is doing it” or “everyone
has one.”
• Advertisers that use bandwagon want you
to think you will be “cool” or “popular” if
you buy and use their product.
