2. Choosing The Right SEO Agency
Is the first Step in determining
the SUCCESS!
3. Transparency
• SEO is based on the keywords related to your business, the keywords that
users will enter while looking for you.
• So when an agency presents to you the keywords they will optimize to get
your business on top of Google, ask them the volume of searches for
those keywords in your country.
• By doing so you will know how many people are searching you by entering
that particular keyword.
4. TIP
• Always choose keywords with medium to high search volumes.
Higher the number of searches, higher the traffic to your website. (This is
the only way to get genuine traffic through SEO)
• Always ask the agency to provide to you with 30 – 50 relevant keywords
and then choose from them. Or you can choose your own key words with
Google’s keyword tool.
5. Reporting
• There are only two components to look for in SEO reporting, keywords
rankings and traffic stats.
• A monthly report is just perfect. You may ask for reports in every 15 days
but looking at the nature of service there won’t be much difference from
the earlier report.
• Keywords rankings can be found out by manually. Traffic statistics can be
checked by installing a tool. Most probably agency might use Google
analytics.
6. TIP
• Reports must clearly state current ranking of all keywords
along with previous months ranking at on the same day.
• The traffic stats must include data on traffic sources, increase
in traffic, and whatever minute detail the agency can provide.
7. Technique
• The agency must use fair and permissible SEO practices like, manual link
building and mix of activities like article submissions, bookmarking etc.
• Using any kind of software for collecting links can lead to ban on your
website by Google.
• This will permanently or temporarily block your website by appearing on
Google’s search page.
8. TIP
• Agency must stay away from any unfair or black hat
technique.
• No one can guarantee results, as you cannot pay for the spot
in search engine results page (SERP).
• No agency can have any tie up or association with Google for
the purpose of SEO.
