Enabled by Design-athon 2012

1. Superaid
Customised accessories
for
digital hearing aids
Make hearing aids as cool as the iPhone

2. The Issues
★ 50 shades of grey beige
★ Dull, ugly, plastic
★ 2m have hearing aids only 1.4m wear them
★ NHS offers range of primary colours Oticon / Phonak
★ One colour fits all - its permanent
★ Change your mind
★ Can’t customise to your clothes, event, occasion
★ Cost to NHS of replacement aids / redistribution

3. Superaid
Skins - kids themes [star wars] - Jewellery

4. Influences
Iris van Herpen

8. The Market
70% of over 70s & 40s 1 : 6 of the UK 1 : 10 UK adults
of over 50% have population have mild tinnitus
some form of hearing
loss
45,000 deaf
children experience
800,000 severely / temporary hearing
profoundly deaf loss
356,000 combined 2m have hearing 1% have servere
visual & hearing aids only 1.4m use tinitus
impairment them regularly
Source: Action on Hearing Loss

9. The market value
£269.9 Bn
£80 Bn
£97 Bn No of Disabled people by age
(2008)
£100 Bn+
Consumer spend (£billion)
Source: Office for Disability Issues - 2012
Legacy for Disabled People: Inclusive and
Accessible Business
http://bit.ly/UGDKaN

10. Superaid
Skins - kids themes [star wars] - Jewellery

11. The market
★3D printing
★ ABS
★ Skins 3 for £10
★ Jewellery £39.99
★ NHS
★ Boots / Specsavers
Distribution ★ Butler and Wilson
★ Online - customised
patterns

12. The A - Team
★ Dan - Engineer
★ Yuki - Designer, Engineer
★ Sam - Engineer
★ Dilukshi - Ravensbourne student - Product
Design
★ Alison - Pesky People -disability meets digital