1. In what ways does your media product use, develop or challenge forms
and conventions of real media products
For my trailer I have mainly applied standard convention which is imperative when creating a successful media
product, although I did disregard some conventions which I believe make the trailer a success. As the genre of my
trailer is Action/ comedy I have to ensure that all the scenes have elements of action and comedy. This meant that
when producing our media products we had several different forms that we could consider, we that we could
challenge some of the conventions of existing trailers. The first element which I had used within my trailer includes a
disclaimer which I have applied within my trailer, this can be found in most existing trailers which I have researched
and I believe it makes the trailer more effective, its main duty is to warns the viewers that it is appropriate for all
audiences, so for e.g. The Rush Hour trailer starts of with a disclaimer and it also states who it was produced by, so
this is another aspect which I have included within my own creation.
As you can see this is the
disclaimer which I have used
within my trailer
This is the disclaimer found in
existing trailers- this is found in rush
hour, I decided use similar
conventions to make it professional
and ensuring that it stands out

2. During the research phase I found that action/comedy trailers where short and snappy, this makes the audience
more excited and thrilled to watch the full movie when it is out, the scenes usually last between 5-7 seconds as this
allows the viewers to get a glimpse of what to expect as this is what it is aimed to do, so taking this into
consideration I had to ensure my scenes where short clips but had that thrill factor to it, I also had to ensure that my
trailer had a combination of action and comedy as this will allow the viewer to notice and identify this.
I also disregarded some of the conventions some scenes where far too long for a action trailer, this was because it
was difficult to cut, however I believe that it does not have an effect on the overall trailer, this was the only element
which I disregarded, another component I found common in existing products was the use of ‘dip to black’ this was a
effect which went from one scene to another continuously, as this added the fast paced action which was required
within my trailer, this would ensure that it was related to the genre as well as making it exciting to the viewer.
Another similar convention I found common in the trailer was the use of text which flashed onto the screen, this is
to add that extra effect which stands out and viewer is interested by it, as this give them a hint of what is expected,
this gets them more motivated to watch the full movie when it is out. Another similar convention which I have used
from existing trailers is the use of background sound or music, this is to add excitement and stimulation which
should in turn make them want to watch the movie, I believe I have used similar conventions to existing trailers as it
makes it more professional and interesting to the viewer. As well as this the location in which the scenes where
taken, this was common in similar existing trailers, like in rush hour where some scenes where taken in derelict
buildings, dark rooms and at times in bright light, this is because it contrasts and is very effective.
As you can see the
locations where I
had taken my
scenes and the
similarities found in
existing materials

3. From the research and planning I found that the shots used within action/ comedy trailer varied, so I
ensured that I did not disregard any conventions otherwise it would not be effective, the shots which I
identified was close ups, mid shots, over the shoulder shot, wide shot and low angle shots, these are
the shots I found common, I decided to use similar shots which will make my trailer more exciting to
watch, In ‘Men in Black’ I found that they used close ups which focuses closely on the actors face, so I
decided to include this shot type as the readers can identify the actors facial expressions and reaction
more closely, In ‘ Rush Hour’ they have used a over the shoulder shot which gives you the view of the
characters, so I also used this because one of my scenes included the actors breaking into a derelict
building and standing behind each other, this worked perfectly as the viewer can get a view of the
character .
As you can see that this shot type
is similar to the existing trailer on
the left, I believe this shots works
well as the viewer will be able to
identify the facial reactions more
closely

4. This is another shot which I used within my trailer, this
particular shot is an over the shoulder shot which
again can be seen in the film ‘Rush hour’ this shows
the viewers the actors from a different perspective
This was another shot which I used within my trailer,
as you can see it is similar within existing trailers,
this particular shot is a mid shot which shows the
waist and above

5. Another similar convention I found is that make some scenes during daylight and at times during
the dark, this is be because the trailer can include scenes which are joyous and others which are
completely opposite, it makes the trailer more effective, so I decided to use some scenes in natural
daylight and others in the dark. I will now show a screenshot to show this.
This is a clip from my trailer and one from existing trailers
as you can see the two clips are dark which make it more
effective.
These two shots
are taken in
natural daylight as
you can see,
again I have used
similar
conventions within
my own trailer.

6. Another similar convention I found is that make some scenes during daylight and at times during
the dark, this is be because the trailer can include scenes which are joyous and others which are
completely opposite, it makes the trailer more effective, so I decided to use some scenes in natural
daylight and others in the dark. I will now show a screenshot to show this.
This is a clip from my trailer and one from existing trailers
as you can see the two clips are dark which make it more
effective.
These two shots
are taken in
natural daylight as
you can see,
again I have used
similar
conventions within
my own trailer.