Getting your app off the ground
- 5. “The act of designing the
company’s offer and image so that it
occupies a distinct and valued place
in the target customer’s mind”
Positioning
- 6. Who is it for (target audience)?
What is it (category)?
What does it offer (benefits)?
Positioning
- 14. 1. Your category
2. One competitor
3. Three POPs (points of parity)
4. Three PODs (points of difference)