1. Should Companies that Fire Shoot
First?
Case Incident
Organizational Behavior
Ahmed Zein
E-Business MBA
Eng_ahmedzein@yahoo.com

2. • “Today, whatever you say inside a company will
end up in a blog,” says Rusy Rueff, a former
executive at Pepsico. “So, you have a choice as a
company—you can either be proactive and say,
„Here‟s what‟s going on,‟ or you can
allow someone else to write the story for you.”
Key word

3. • Informal comments or other gossip spread by employees
usually has a demoralizing effect on company employees.
Demoralized employees may develop a fear regarding
their job security.
• Rumors emerge as a response to situations that are
important to us .
• Rumors start because it make good gossip .
• Rumors will persist until the uncertainty is revealed .
Gossip & Roamers

4. • Managers must explain the reason why a decision is
made.
• One study found that employees were twice as likely to
be committed to changes with the reasons behind them
were fully explained .
Transparency is a must

5. • Many blog posts by people outside these companies are
not completely accurate and accuse companies of poor
management. This in turn is creating a negative image for
these companies who are clearly already struggling.
Confidentiality and
integrity

6. • Do you think employees who blog about their
companies have an ethical responsibility to disclose
their identities?
It’s a double edged weapon ,, How ??
My opinion :
• Yes they have too , because mentioning their names will
add more reality to what they blog .
• And they can be a reference in farther investigation
Ethical dilemma

7. • fostering an open environment for employee questions
and concerns.
• Releasing a company newsletter or holding friendly
management-employee meetings .
• Stopping employee gossip from starting is usually the
best policy for avoiding losses on the company's bottom
line.
• Employee must sign a code of conduct which states that
he must not speak about internal company issues out side
the company .
Counter measures

8. • Companies that have blogged about their layoffs have
found a sympathetic audience.
• it makes private companies much more accountable to the
people they retain and who leave, and that‟s probably a
good thing .
The win win !!!