Part of the AIESEC 'Virtual Pirate Week'

1. DESIGN
&
VISUAL IDENTITY
Goran Riđić
Virtual Training Pirate Week

2. VISUAL IDENTITY
Virtual Training Pirate Week

3. Visual Identity
Visible elements of a brand, such as color,
form, and shape, which encapsulate and
convey the symbolic meanings that cannot
be imparted through words alone.
Virtual Training Pirate Week

4. Or in simple words
Graphic presentation of your business;
digital or in print (logo, brochures, catalogs,
business cards, stationary, publications,
websites, etc.)
Also, it can be anything that can be viewed
and represents your organization like
building, dress code etc.
Virtual Training Pirate Week

5. Recognize those?
Virtual Training Pirate Week

6. Step by step
• 1. What we want to present?
- Get informed about project / company
• 2. How we want to present it?
- What is the message that we want to send?
- What is the feeling that we want to create?
• 3. Generate ideas
• 4. Chose best one
• 5. Develop it!
Virtual Training Pirate Week

7. WHY IT’S IMPORTANT?
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8. INFORMATION OVERLOAD
• Half of the year
• 100.000 words a day
• 201 A4 pages of text
• We remember only 10%
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9. We are visual beings
• 10 % of what we hear
• 20 % of what we reed
• 30 % of what we see
• 50 % of what we hear and see
• 70 % of what we say
• 90 % of what we say and do
Virtual Training Pirate Week

10. We are visual beings
• 10 % of what we hear
20 % of what we reed
30 % of what we see
50 % of what we hear and see
70 % of what we say
90 % of what we say and do
Virtual Training Pirate Week

11. We are visual beings
• 10 % of what we hear
20 % of what we reed
30 % of what we see
50 % of what we hear and see
70 % of what we say
90 % of what we say and do
Virtual Training Pirate Week

12. HOW TO DEAL WITH THAT?
Virtual Training Pirate Week

13. Virtual Training Pirate Week
Get attention!

14. Virtual Training Pirate Week
Be unique!

15. Virtual Training Pirate Week
Shock them!

16. Virtual Training Pirate Week
Use convincing headlines !

17. Virtual Training Pirate Week
Make it look clean!

18. Virtual Training Pirate Week
K
I
S
S
eep
t
illy
imple

19. BASIC DESIGN ELEMENTS
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20. BASIC DESIGN ELEMENTS
• COLORS
• SYMBOLISM
• TYPOGRAPHY
Virtual Training Pirate Week

21. COLORS
Virtual Training Pirate Week

22. Virtual Training Pirate Week

23. Color
Wheel
Virtual Training Pirate Week

24. Color Harmony
Virtual Training Pirate Week

25. Color Schemes
Virtual Training Pirate Week

26. SYMBOLISM
Virtual Training Pirate Week

27. Virtual Training Pirate Week

28. TYPOGRAPHY
Virtual Training Pirate Week

29. Anatomy

30. Typeface
Communication
Virtual Training Pirate Week

31. Virtual Training Pirate Week
CHILDISH FONT

32. Virtual Training Pirate Week
Feel the speed!

33. Virtual Training Pirate Week
girls font

34. Virtual Training Pirate Week
HORROR FILM

35. 7 Typo rulles
1. Font communication
2. Aligment, scale and proportion
3. Unified color or style
4. Priority and emphasis of different fonts
5. Avoid anything too similar
6. Keep it readable
7. Don’t overlook different font styles
Virtual Training Pirate Week

36. Most important rule
BREAK THE RULES!
Virtual Training Pirate Week

37. links
• www.digitalskratch.com/color-psychology.php
• http://2.bp.blogspot.com/_uYXq2Brlccw/TM2tuqE8HhI/AAAAAAAAKWI/YVyYRpY0R
Bo/s1600/coloroftheyear2010.png
• http://pumpkincat210.files.wordpress.com/2010/04/ct21.jpg
• http://www.rootcreations.co.uk/blog/design/colour-harmonies/
• Color schemes http://kuler.adobe.com http://www.colourlovers.com
• http://designintense.com/2009/11/symbolism-in-design/
• http://ilovetypography.com/
• http://designshack.net/articles/typography/8-rules-for-creating-effective-typography
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38. QUESTIONS?
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39. Please fill the evaluation
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https://podio.com/webforms/2317949/164940

40. THANK YOU!
Virtual Training Pirate Week
You were awesome!