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Co Design
Moving The Needle On Digital Health
Marie Ennis-O’Connor
@JBBC
Co-Design
Understanding the digital patient and
enabling them to become actively and
appropriately involved in achieving
better health care outcomes must
become a new priority for the health
care industry.
Digital Patient
Google Play (Android)
App Store
> 50% of healthcare apps receive
less than 500 downloads
5 apps account for 15% of
estimated 660 million downloads
in this category
Source: Patient Apps for Improved Healthcare: From Novelty to Mainstream. Report by the IMS Institute for Healthcare Informatics
If you build it, will they come?
Listen
Selling An App Doesn’t = Adoption
Technology is a tool
not a solution
Cultural Diversity
•
Meet the Woman
With 27 Fitness
Trackers
SickKids Pain Squad Mobile App
Stop Talking About
Technology and Start
Designing Experiences!

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