2. Objective of this block:
To give recommendations for AI in the
following topics:
-How to communicate our belief
-Internal Communication
-Country Consultancy Model
-AI Structure 13-14
We used a methodology called
“HyperShift” means thinking in
other people/Org’s shoes to come
up with solution
4. How to communicate our
belief if we are looking
at it from the
perspective of religion,
politics, Facebook?
5. The Big Idea
Recommendation for
Feature of Religion
AIESEC
“Golden material” Refreshed AIESEC Way as guidebook
(make it more attractive and easy
like Bible to read)
6. The Big Idea
Recommendation for
Feature of Politics
AIESEC
Over communication via
Over communication conferences, newsletters,
videos, RnR, myaiesec.net
Role modeling via MCP and LCP’s
(seeing values via the person so
Role modeling that people are inspired and
want to follow)
Collaborating with other youth
Collaboration NGO’s with same values to
enhance awareness
7. The Big Idea
Recommendation for
Feature of Facebook
AIESEC
Self-explanatory without
Content on belief should be
instruction to use function
simple and easy to understand
(Simple)
Challenges to produce content to
Content driven by customer/ spread our ideas
user; User to give opinion
It shall start with the
and decide by popularity question: If you were our PAI,
how would you translate the why
of AIESEC in a 3 minutes video?
Create games, interact, push
Facebook provide different different ways and apps for
games/apps people to connect with our
belief
Provide customized info on
Facebook provide customized
belief to specific
info to you
demographic
9. How will we have better
internal communication
if we look at it from
the perspective of BBC,
Google, Nike, Coca Cola?
10. The Big Idea
Recommendation for
How BBC Works
AIESEC
(MAKE IT VISUAL FOR DIFFERENT
AUDIENCES):
Run one hour live, record it and
-Most important highlights in one spread it. + invite different
place. countries + external experts to talk
Transmitting good case practices all about topics. Example: marketing
over the world. knowledge, matching…etc.
Visualizing all news, combining
speaking, showing date and main Documentaries about AIESEC history,
messages. country growth, alumni stories.
Real life interviews, someone from
the place of the event speaks. Customized transmitted information
Documentaries. for different levels and regions.
Everything is aligned with the brand Which is easy by video.
(facts).
Invite experts to shows. Hot topics of the week,
Variety of channels and there’s a conversational topic.
topic for each target audience.
Countdown of MoS evey week (people
will feel engaged).
Use the story telling platform.
Develop YouTube channel for this.
11. The Big Idea
How Coca Cola Works Recommendation for AIESEC
Focus on visual experiences - enjoy (Diverse outreach strategies of the
Creative ideas/ interest advertise same message through different media
Famous endorsement to support product/ Intensive and realistic (related)
association with “good times”, success visualization (videos/pictures) of
Creating thirst/ pain (showing a experiences lived by members
problem, satisfying need)
Using members to communicate with
Diverse marketing channel, consistent members because they speak the same
message in multiple format language
Brand (logo and product) visualization Showcasing endorsement by famous/well-
Up-to-date with society/ current issues known people (alumni/ SG)
(e.g. Olympics/ xmas)
Communicate AIESEC such that our
Customized promotion to specific activities will satisfy societal issues
audience and it’s a necessary component to
today’s society (connecting AIESEC to
Using customers in advertisement or their life)
customers making the advertisements
Translate all materials belief, root of
Coca Cola is in so many languages, but success, image of future, MoS, stories
still looks like its done by the same into own languages, with the same
person. template.
12. The Big Idea
Recommendation for
How Nike Works
AIESEC
Translate those messages into,
inspiring and catchy messages
eg:
AIESEC is real, Make it happen
Super Cool advertisement Videos – Inspiring, meaningful
and short
Simple and catchy
messages. e.g Just do it Merchandising – Cellphone
Inspiring videos covers, Laptop suits, T –
Shirts, badges, stickers
Appear everywhere, TV,
stadium, events etc Conferences – Big huge posters
Backing
Contests for T Shirts/
competitions
13. The Big Idea
Recommendation for AIESEC
Myaiesec.net homepage
Include dashboards with progress to goals in each program in
the given year.
By clicking each dashboard you get a breakdown by entity, and
by clicking on an entity you get a breakdown per LC
Below the dashboards is the NPS for each program updated each
month
Also are top NPS comments (+ and -)
Below that highlight top growth MCs and LCs and their stories
Can use snapshots of this data in the newsletters
Use different channels for the same message
Content-based subscriptions – so people can click what things
they want content on in the global newsletter (I.e. GCDP section,
ICX section)
AIESEC Way and Impact Induction Video
Create a calendar with touch points during the year and what
resources should be provided to whom in the various newsletters
14.
15.
16. Virtual support Include regional
improvement managers to coach
Add more people Cluster based
from AI to coach conferences and
countries summits
17. Virtual calls with the whole team is
involved
Conference calls with more than one
country
Operational plan for visits and follow
up virtually follow-up
18. Regional hubs creation
If it’s program based development
needed, use other MCPs or CEEDers to
deliver the content
Regional coordinators follow-up progress
of coachings
19. Program or product responsible to coach
top performing countries to have a more
established focus
Increase number of people at OD team
Cluster based coaching together
20. Program based summits in key countries
Include summits in AI and MCs planning
Cluster conferences growth (i.e. BRIC
conference)
21.
22. To provide different views
on how do we think AIESEC International
should evolve in the following year
according to the resources available
and its objective
23.
24. The Big Idea
Principle Impact
Improve virtual Investment on IT solutions to
enhance AI virtual capacity to
management deliver trainings and meetings
Physical touch Spread the OD team around the globe for a
period of weeks/months according to the
points only when necessity of making National Plans
happen. Use CEEDers and the network to
strictly necessary deliver content as well
Create IS and Content production
Outsource more technical hubs/labs around the network or
backgrounds hire a company to do it
26. The Big Idea
Principle Impact
Product based Create AI VP GCDP and GIP, with
one Marketing and one Talent
structure Capacity responsible under it
Technology very
highlighted and Create a VP Tech, with 2 Information
Management persons under it
emphasized
28. The Big Idea
Principle Impact
HR allocation based Regional separation based on
operational size rather than
on results geographical context
Regional directors Regional management (possible regional
under Presidents of offices) and HR and TMP/TLP program
responsible
Headquarters
Representatives from Representatives from each region
will sit at the Global HQ and
regional HQs sit on the support will be given at Global
global HQ, not regional HQ
30. The Big Idea
Principle Impact
Empower regional Create regional hubs managed by
AI to closer support entities
offices
Invest in more Review AI budget to include more full
people to handle timers according to our increase of
revenue as our goals enhance towards 2015
the operations