PnP iPhone Play - March Meetup

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The powerpoint that went along with our quick talk with developers at PnP iPhone Play.

Technologie Actualités & Politique

PnP iPhone Play March Meetup Largest Mobile Ad Exchange Android SDK Nielsen Heartbeat New Announcements

Platform Overview & Value Ad Networks Brands MobclixThe Largest Mobile Ad Exchange Mobile Developers Consumers Copyright 2010, Mobclix, Inc.

Platform Overview & Value Over 4.1 Billion Impressions/month 7,000 Developers iPhone, Android 7 Billion Analytic Events, User Knowledge Mobclix Combines 20+ Ad Networks Into The Largest Mobile Ad Exchange ,[object Object]

Yield Optimization Drives eCPMs higher!Instant Access to New Ad Networks ,[object Object],Copyright 2010, Mobclix, Inc.

What’s Been Going on Lately www.mobclix.com/challenge Copyright 2010, Mobclix, Inc.

Targeting the Advantage Largest Mobile Ad Exchange Urban Pop Culturalist ,[object Object]

Downloads both free and Paid appsYield Optimizer Drives Revenue and eCPMs higher Copyright 2009, Mobclix, Inc.

Mobclix Complete Nielsen + Mobclix Consumer research powerhouse, Nielsen, chose Mobclix as its exclusive mobile partner in utilizing its industry leading PRIZM and ConneXions consumer segmentation methodologies. By leveraging Nielsen’s 150+ consumer segments, Mobclix is able to provide a significantly enhanced level of mobile targeting for advertisers and developers. This level of targeting is exclusive to the mobile world through Mobclix. Meaning: ,[object Object]

Developers enjoy a greater level of user engagement

Consumers only see ads that are most relevant to their needs

Advertisers are able to effectively expand their outreach, without having to drastically expand their campaign size/length Mobclix is the only mobile ad exchange that can provide the level of synergy between brands, ad networks, and consumers – developers are looking for. Copyright 2010, Mobclix, Inc.

Ad Delivery Optimized by Mobclix $4.50 eCPM $1.75 eCPM $5.00 eCPM $0.75 eCPM $4.00 eCPM $7.75 eCPM $3.00 eCPM $1.50 eCPM Proprietary & Confidential, Mobclix, Inc., Copyright 2010, Mobclix, Inc.

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PnP iPhone Play - March Meetup

1. PnP iPhone Play March Meetup Largest Mobile Ad Exchange Android SDK Nielsen Heartbeat New Announcements

8. 20+ apps

9. 10+ min session time

11.

12. Developers enjoy a greater level of user engagement

13. Consumers only see ads that are most relevant to their needs

14. Advertisers are able to effectively expand their outreach, without having to drastically expand their campaign size/length Mobclix is the only mobile ad exchange that can provide the level of synergy between brands, ad networks, and consumers – developers are looking for. Copyright 2010, Mobclix, Inc.

16. The Future of App Analytics Largest Mobile Ad Exchange

17. What Heartbeat Does App Store Sales Analytics Crash Reporting Real-Time Usage Analytics Piracy Detection Largest Mobile Ad Exchange

18.

19.

20.

21. Heartbeat Usage $25 Million+ Paid Downloads Tracked 2 Million+ Crash Reports Collected 9 Million+ Devices (iPhone/iPod) Tracked 380 Million+ “App Opens” Tracked

22. Heartbeat + Mobclix Seamless Integration with Mobclix 100% Complete Developer Dashboard (Free + Paid Apps) More Data to Improve ROI = More Money New & Improved Features

23. Thank You Sumit Verma sumit@mobclix.com SaverioMondelli saverio@mobclix.com mobclix.com blog.mobclix.com twitter.com/mobclix facebook.com/mobclix mobclix.com/challenge heartbeatapp.com Copyright 2010, Mobclix, Inc.