Thanks to Facebook, anyone can get the word out about their company, big or small. Sadly, that means...

1. Do You Want To Learn About Facebook Marketing?
Thanks to Facebook, anyone can get the word out about their company, big or small. Sadly, that
means your competition is likely already there, marketing to the world. That said, they might not be
doing it the best way possible, and this article will teach you how to do it better than they are.
If you're using Facebook to market, make sure you're also posting there! No one will visit a page
which rarely ever has updated content on it. Don't overwhelm your followers, but be sure to post at
least once per weekday so that people will often check back just to see what's going on.
Focus all of your Facebook posts towards your business or industry. Make them relevant and inform
your customers and fans about things they would be interested in. Don't just make a post without
having a purpose. Your customers already have enough information coming to them, so make your
posts relevant so they stand out.
Answer all questions and comments sent to you via Facebook. Make sure to give helpful answers,
and thank them for their time. You can share the link to an article if it is going to answer any
questions they might have.
Connect your Facebook page with others who are willing to help spread the word for you. If you
want to get the ideal results from using Facebook, the key is to have an insane number of people
that Like your page. If you have someone on your side, it can be easy to acheive this.
Consider surfing Facebook as your company instead of yourself. When you're on your page, you have
the opportunity to check out Facebook as the page itself. Do this and like pages which you think
have a similar fan base, and then comment on those pages as well to get your name out to an
expanded audience.
Create customized tabs to highlight information on your Facebook page. This way you can clearly
http://www.startupnation.com/articles/facebook-marketing/ separate promotions, coupons, freebies
and other things that you would like to highlight about your business without having them get lost in
your wall posts. When the contest or promotion is over, you simply remove that tab from your
Facebook page.
Choose your Facebook profile picture carefully. You could for instance use an image of your logo or
latest product. Do not hesitate to change your profile picture regularly but make sure your page
remains easy to identify. Customize your page further by creating a cover picture that corresponds
to the kind of designs you have been using for your other marketing campaigns.
Step one when it comes to creating a Facebook marketing campaign is to write down your goals.
What exactly do you want to come out of all of your hard work? Do you want to increase profits? Do
you want to retain loyal customers? Do you want to create relationships?
Look for ways to establish yourself as a leader in your field. You can do much on Facebook to
become a leader in a niche. Look for every opportunity you can to answer questions and make
comments related to the area of your expertise. This is a good way to meet new people and grow
your fan base.

2. Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or
if there is anything they would like to see added to your business. Try to keep the topics for dialogue
positive. Do not ask them what was the worst experience they had with you or one of your products
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees
"Promoted", they think it's a "Sponsored Ad" and tend not to click on it. Your current fans won't
think that way as they already know who you are and what you do, and obviously like it.
Take the time to cultivate your Facebook contacts carefully. You have to invest in your fan base by
taking the time to communicate with them. Share quality content with your audience and encourage
subscribers to interact with you. Also, reward those who are most loyal to you by offering them
special promos and deals.
If you blog, Facebook can help you get the word out when you put up new content. Simply write up a
post and direct people to visit it. Fans may forget to check your blog regularly, and a reminder when
new content is up could be just what they need to take a look at it.
When using Facebook for your marketing
needs, always maintain the highest
standard of integrity. Employ honest tactics
with your customers and avoid making
promises that you just can't follow through
with. Despite not being face to face with
customers, you will eventually have to
answer to them and on a very public
platform!
Stay as active as possible on your Facebook
marketing campaign. No matter how
brilliant and beautiful your profile page is,
it's useless to your company if it's not
generated any interest to people. Post
frequently and have a lot of personality in
your statements; speak directly to your
audience with a purpose. Your campaign
will be more successful if you do!
Use the check-in function on Facebook if you have a store. It lets others post that they are at your
place of business. This helps get the word out to your subscribers' friends and family, since they will
surely notice where the check in took place.
When you are your business, such as realtors or landscapers, consider using a personal profile
instead of a business page. This shows people who you are and what you're about, be it family life or
activism. Be very careful about what you post on your wall, of course, as you could turn potential
customers off.
When you set up a contest on your Facebook page, make it obvious. Stick it in its own tab and make
sure that tab shows within the first three or four tabs. Also, change your cover photo to include
notice that the contest has begun and tells fans how to enter.

3. Despite being relatively new to the business world, Facebook is now a powerful force in marketing.
Using it to your advantage will not only introduce you to more and more customers, it will also keep
you more competitive! Put the tips from this article to work for your business relevant site soon with
a killer Facebook marketing campaign.