The Big Picture: Economic and Workforce Trends in Entertainment 2008-2018 Kathleen A. Milnes President and CEO The Entertainment Economy Institute

1. The Big Picture:
Economic and Workforce
Trends in Entertainment
Kathleen A. Milnes
President and CEO
The Entertainment Economy Institute

2. The Entertainment Economy Institute
If you don’t know
where you’re going,
any road will take
you there.

3. The Entertainment Economy Institute
Entertainment Everywhere
 Consumer spending on entertainment: 5.5% of
household income – healthcare 5.9%
 Nearly $1,000 per person per year
 Domestic box office: $10.6 B
 International box office: $15.8
 Video/computer Games: $11.7 B
 Ringtones: $5 B worldwide

4. The Entertainment Economy Institute
We are a national community of 2.5 million creative professionals--
costume designers to make-up artists, stuntmen to set builders, writers to
actors--who work in all 50 states of our union.
We are a powerful engine of economic growth that contributes nearly
$80 billion annually to the U.S. economy.
We are an industry overwhelmingly comprised of middle-class workers
earning a living wage.
We are a professional community that contributes $13 billion annually
to federal and state tax coffers.
We are the only American industry to run a positive balance of trade in
every country in which we do business.
The Motion Picture and Television Industry
– Overview
(Source: MPAA 2009)

5. The Entertainment Economy Institute
•Worldwide box office for all films reached $29.9 billion in 2009,
up 7.6% over 2008’s total.
• International box office ($19.3 billion) made up 64% of the
worldwide total, while U.S. and Canada ($10.6 billion) made up
36%, a proportion consistent with the last several years.
•U.S./Canada movie admissions, or tickets sold, reached a five
year high at 1.4 billion in 2009. Admissions rose 5.5% from
2008, the first increase in two years.

6. The Entertainment Economy Institute
•In 2009, the number of films released in domestic theaters
decreased 12%, the first decline since 2003.
•Movie theaters continue to draw more people than all
theme parks and major U.S. sports combined.
•International box office increased 6.3% in 2009, with the
largest growth (12.3%) in Asia Pacific. 81% of the Asia
Pacific increase occurred in Japan and China.
•The 3D market was a key growth driver –11% of 2009 box
office, or $1.1 billion, came from 3D showings.

7. The Entertainment Economy Institute
 The national average of tickets sold per person
(admissions per capita) increased to 4.3 in 2009, the first
increase since 2002.
 Young people from 12-24 represent about 25% of
moviegoers, or more than 52 million moviegoers, and 33%
of tickets sold, much larger proportions than they represent
of the population (19%).
 In total, moviegoers 24 years old and under buy nearly half
of total movie tickets.

8. The Entertainment Economy Institute
•Worldwide cinema screens have remained constant over
the past five years at just under 150,000 screens. More than
16,000 screens, or 11% of the total, are now digital.
•The fastest growing sector of digital screens is 3D. The
number of digital 3D screens worldwide more than tripled in
2009, reaching 8,989, or about 6% of screens in the world.
Digital 3D represents about half (55%) of all digital screens
in the world, and a higher percentage in certain regions.

9. The Entertainment Economy Institute
CHARACTER OF
THE ENTERTAINMENT INDUSTRY
 85% small business (> 10 employees)
 65% freelance employees(project to project)
 high degree of specialization
 diversified services and vendor community
 geographically concentrated
 high average wage (2-3 times state average)
 10-70% self employed

10. The Entertainment Economy Institute
Motion Picture and Television Production 2000 - 2010: California (February
as Benchmark)
125
130
135
140
145
150
155
160
165
Thousands
Series1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Series2 159500 156600 140200 139100 159600 146100 150700 146000 141800 136800 146800
1 2 3 4 5 6 7 8 9 10 11

11. The Entertainment Economy Institute
Motion Picture and Sound Recording - Los Angeles County
January - December 2009
100000
105000
110000
115000
120000
125000
130000
135000
january
february
m
arch
april
m
ay
june
july
august
septem
ber
october
novem
ber
decem
ber

12. The Entertainment Economy Institute
Percent distribution of employment, by age group, 2008
Age group
Motion picture and
video industries
All industries
Total 100.0% 100.0%
16-19 12.8 3.8
20-24 13.4 9.4
25-34 27.5 21.6
35-44 21.4 23.0
45-54 15.6 23.8
55-64 6.8 14.3
65 and older 2.5 4.1
SOURCE: BLS Current Population Survey, 2008.

13. The Entertainment Economy Institute
Employment of wage and salary workers in motion picture and video
industries, 2008 and projected change, 2008-2018.
(Employment in thousands)
Occupation
Employment, 2008 Percent Change,
2008-18
Number Percent
All occupations 361.9 100.0 14.1
Management,
business, and
financial
occupations
43.9 12.1 14.8
Top executives 12.3 3.4 3.7
Advertising,
marketing,
promotions,
public relations,
and sales
managers
3.5 1.0 18.4

14. The Entertainment Economy Institute
Occupation
Employment, 2008
Percent Change,
2008-18Number Percent
Multi-media artists and
animators
8.9 2.5 29.0
Graphic designers 4.7 1.3 17.2
Actors 11.0 3.0 15.4
Producers and directors 23.7 6.5 17.2
Writers and editors 5.4 1.5 17.4
Audio and video
equipment
technicians
6.0 1.7 15.9
Camera operators,
television, video,
and motion picture
6.7 1.9 16.8
Film and video editors 12.4 3.4 16.9
Employment of wage and salary workers in motion picture and video industries, 2008
and projected change, 2008-2018.
(Employment in thousands)

15. The Entertainment Economy Institute
Median hourly wages of the largest occupations in motion picture and video
industries, May 2008
Occupation
Motion picture and
video industries All industries
General and operations managers $51.17 $44.02
Producers and directors 41.32 30.98
Multi-media artists and animators 31.54 27.08
Actors 28.72 16.59
Film and video editors 27.00 24.31
Executive secretaries and
administrative assistants
21.31 19.24
Motion picture projectionists 9.39 9.46
Cashiers 8.11 8.49
Ushers, lobby attendants, and ticket
takers
7.87 8.35
Counter attendants, cafeteria, food
concession, and coffee shop
7.76 8.42
SOURCE: BLS Occupational Employment Statistics, May 2008.

16. The Entertainment Economy Institute
Projections data from the National Employment Matrix
Bureau of Labor Statistics
Occupational
Title
Employment
2008
Projected
Employment
2018
Change 2008-18
Number Percent
Actors,
producer
s and
directors
155,100 172,000 16,900 11
Actors 56,500 63,700 7,200 13
Producers
and
directors
98,600 108,300 9,700 10

17. The Entertainment Economy Institute
Industry Employment
Hourly
mean
wage
Annual
mean
wage
Radio and Television Broadcasting7,050 $19.99 $41,580
Motion Picture and Video Industries6,880 $23.85 $49,610
Cable and Other Subscription Programming1,390 $28.86 $60,020
Federal Executive Branch (OES designation)470 $29.89 $62,170
Accounting, Tax Preparation, Bookkeeping, and Payroll Services450 $28.59 $59,470
Camera Operators: Industries with the highest employment

18. The Entertainment Economy Institute
Industry Employment
Hourly
mean
wage
Annual mean
wage
Motion Picture and Video Industries 12,650 $33.17 $68,980
Radio and Television Broadcasting 2,760 $22.93 $47,690
Advertising, Public Relations, and
Related Services
450 $29.65 $61,670
Manufacturing and Reproducing
Magnetic and Optical Media
430 $19.08 $39,690
Independent Artists, Writers, and
Performers
320 $26.27 $54,650
Film and Video Editors
Industries with the Highest Employment

19. The Entertainment Economy Institute
Occupation
Employment
(Nationwide)
Hourly
mean
wage
Annual
mean
wage
Art Directors 1800 $48.93
$101,78
0
Fine Artists, Including Painters,
Sculptors, and Illustrators
550 36.74 76,420
Multi-Media Artists and Animators 9050 34.57 71,910
Artists and Related Workers, All
Other
520 32.51 67,630
Fashion Designers 150 43.16 89,760
Graphic Designers 4800 29.87 62,130
Set and Exhibit Designers 1470 29.84 62,070
Producers and Directors 24160 47.56 98,930
Music Directors and Composers 230 (8)- (8)-
Musicians and Singers 140 37.70 (4)-
Editors 3110 31.79 94,940
Writers and Authors 2340 47.51 66,130
Camera Operators, Television,
Video, and Motion Picture
6880 23.85 60,600
Film and Video Editors 12650 33.17 80,870

20. The Entertainment Economy Institute
Industry
Annual
Median Wages
Motion Picture and Video Industries $58,900
Advertising and Related Services $46,520
Software Publishers $58,290
Specialized Design Services $45,080
Internet Publishing and Broadcasting $48,830
Radio and Television Broadcasting $39,250
Computer Systems Design and Related Services $44,040
Cable and Other Subscription Programming $49,360
Internet Service Providers and Web Search Portals $51,310
Other Information Services $46,080
Manufacturing and Reproducing Magnetic and
Optical Media
$47,870
Top U. S. Industries Employing
Multimedia Artists and Animators

21. The Entertainment Economy Institute
New Arts, Media and Entertainment
Web Portal
www. amecareers.org

22. The Entertainment Economy Institute
Thank you!
Kathleen A. Milnes
President and CEO
Entertainment Economy Institute
15332 Antioch Street #411
Pacific Palisades, CA 90272
310-459-9177
kmilnes@entertainmentecon.org
www.entertainmentecon.org
www.amecareers.org
Q
uestions?