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Finding new international customers…without
            (really) looking for them




Colm Hanratty
Content and Social Media Manager
Hostelworld.com
Hostelworld.com – who are we?
Hostelworld.com social media presence
Affiliate partnership programme
May 2010 – First guest blogger
Continued relationships with travel bloggers
Can we partner in other ways?
Partnering in other ways
Partnering in other ways
Partnering in other ways
Partnering in other ways
Partnering in other ways
Use bloggers to reach new customers via sponsorship
Use bloggers to reach new customers via
         affiliate partnerships
Use bloggers to reach new customers via
          content exchanging
Continued relationships with travel bloggers




118,038 followers on
Use bloggers to reach new customers via
          content exchanging
Use bloggers to reach new customers via
          content exchanging
Use bloggers to reach new customers via
          content exchanging




                               Source: Tweetreach.com
Use bloggers to reach new customers via
          content exchanging




                               Source: Tweetreach.com
Use bloggers to reach new customers via
          content exchanging
Tips for striking up new partnerships with
                      existing partners


- Look at who you’re presently working with
- Does the partnership fit?
- Ensure both parties benefit
- What resources do you have?
- Are there independent bloggers to work with?
Keep up to date with Hostelworld.com



            Thanks
facebook – www.facebook.com/hostelworldcom

Twitter – http://twitter.com/hostelworld
http://twitter.com/colmhanratty

Email – colm@hostelworld.com

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IIA Conference Hostel World Presentation

Notes de l'éditeur

  1. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  2. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  3. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  4. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  5. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  6. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  7. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  8. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  9. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  10. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  11. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  12. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  13. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
  14. Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.