2. About the Logo
The goal of my company was to provide “organic” carrying/protective solutions in all Apple Inc. product line.
So I brainstormed some key words that defined what my company was all about. After making a list of key
phrases, I started typing away the phrases in both the dictionary and the thesaurus and see if anything
interesting would show up. The word protection came up with the word aegis, and the definition was aegis
was exactly the message I wanted my company to convey:
Aegis
phonetically [ee-jis]
2. protection; support; under the imperial aegis
The name was also easy to remember, however it could be difficult for some consumers to spell. It is then
that I looked over and had a epiphany, why not just spell out my company name phonetically: ee-jis.
The sole purpose of spelling out a word phonetically is to make it easier to pronounce, so why not have
the company name itself spelled out phonetically. The name will be easy to pronounce, spell, and thus
make it a name that will be memorable.
Thursday, June 17, 2010 2
![About the Logo
The goal of my company was to provide “organic” carrying/protective solutions in all Apple Inc. product line.
So I brainstormed some key words that defined what my company was all about. After making a list of key
phrases, I started typing away the phrases in both the dictionary and the thesaurus and see if anything
interesting would show up. The word protection came up with the word aegis, and the definition was aegis
was exactly the message I wanted my company to convey:
Aegis
phonetically [ee-jis]
2. protection; support; under the imperial aegis
The name was also easy to remember, however it could be difficult for some consumers to spell. It is then
that I looked over and had a epiphany, why not just spell out my company name phonetically: ee-jis.
The sole purpose of spelling out a word phonetically is to make it easier to pronounce, so why not have
the company name itself spelled out phonetically. The name will be easy to pronounce, spell, and thus
make it a name that will be memorable.
Thursday, June 17, 2010 2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)