Vietnam's Leading All Business News TV Channel

FBNC
VIETNAM’S LEADING
ALL BUSINESS NEWS
TV CHANNEL
Ho Chi Minh City-based Financial Business News Channel is the ONLY
station in the market that broadcasts daily original financial news by
a team of experienced journalists in both English and Vietnamese.

Contact Eric Olander
2nd Floor, Orient Building
331 Ben Van Don, Ward 1, District 4, HCMC
Tel: +84 (0) 903 914 086

www.fbnc.com.vn

FBNC
BY THE NUMBERS

2009 FBNC launched in
Ho Chi Minh City 20 experienced broadcast
Journalists
24 cable systems across the country
carry the channel.
2.8 million households
4 hours of exclusive, original programming
produced each day

2 of 12 331 Ben Van Don, Ward 1, District 4, HCMC Tel:
+84 (0) 903 914 086

www.fbnc.com.vn

A STRONG FOUNDATION
FBNC is backed by a group of Vietnam’s most experienced media companies
and early-stage investment firms including:

photo photo photo

Thế Sáng Media Co. Ltd. BHD Vietnam IDG Ventures Vietnam
Ho Chi Minh City-based Thế Sáng BHD Co., Ltd is one of Vietnam’s IDG Ventures Vietnam (IDGVV) is the
Media Company Limited is dedicated to leading entertainment media first technology venture capital fund in
building Vietnam’s emerging media companies and its most experienced. In Vietnam. Since 2004, IDGVV has been
sector through early-round working with entrepreneurs to grow
1996, BHD was the first private
investments and management advisory
services. company authorized to co-produce innovative and market-leading
programs with state-owned Vietnam companies. IDGVV currently has $100
Television (VTV) network. Since then, million under management, with
Thế Sáng Media’s focus extends investments in over 40 companies in
BHD has expanded its operations to
beyond television to include
mobile, internet and print media. include foreign film distribution, the technology, media,
television production and much more. telecommunications, and consumer
Today, BHD produces 600 hours of sectors.
televised entertainment content and
300 hours of local dramas.

+84 (0) 903 914 086

www.fbnc.com.vn

NATIONAL DISTRIBUTION
Quang Ninh
24 cable operators throughout Vietnam 30,000

distribute FBNC to 2.3 million homes. BTS (Cable of Hanoi TV)
200,000

Hai Phong
Through its partnership with HTV, FBNC has near 120,000

universal cable distribution in Ho Chi Minh City Hue
12,000
and the Mekong Delta.
Song Thu Cable - Da Nang
90,000
Major cable distributors include:
Binh Dinh
40,000
• HTVC • VNPT (MyTV) Buon Ma Thuoc - Dak Lak
• BTS Cable of Hanoi TV • VSTV (K+) 35,000

• Song Thu Cable • VTC Nha Trang Cable
40,000

• Danang • Nha Trang Cable Da Lat - Lam Dong
60,000

HCMC & Mekong Delta Prov.
1,272,780

+84 (0) 903 914 086

www.fbnc.com.vn

FBNC DISTRIBUTION
1400000

1200000 1,152,780

1000000

800000

600000
350,000
400000 330,000
200,000 120,000
200000 17,000 30,000
90,000 15,000 35,000 18,000 20,000 100,000
8,000 60,000
40,000 12,000 17,000 6,000 9,000 40,000 17,000 10,000
0
0

Total subcribers updated to now: 2.816.780

+84 (0) 903 914 086

www.fbnc.com.vn

VIEWER PROFILE
FBNC reaches two of Vietnam’s most coveted demographics

Affluent business professionals rely on
FBNC for insight and analysis
on Vietnamese market trends

Young, aspirational viewers turn
to FBNC to improve their
career skills and learn how to
succeed in business.

+84 (0) 903 914 086

www.fbnc.com.vn

VIEWER PROFILE
Affluent, accomplished, well-informed
decision-maker

Age: 57
City: Ho Chi Minh City
Family: Married/1 child/1 cat
Home: Owns 2 bedroom apartment
Profession: Risk management lead at
major financial services company.
Monthly income: $5,200
Auto: 2009 Toyota Camry
Phone: Samsung Galaxy SII
Media: TV, newspaper, Web and mobile

Why FBNC? “I watch FBNC to find out where the economy is going. I enjoy the talk
shows where I can learn firsthand about market sentiments in other sectors.”

+84 (0) 903 914 086

www.fbnc.com.vn

VIEWER PROFILE
Young, ambitious and an aspirational consumer

Age: 27
City: Hue
Family: Unmarried, lives with parents
Education: 2003 graduate of Hue University
Profession: Management trainee agricultural
export processing company
Monthly income: $325
Phone: HTC Dream
Media: TV, Web, mobile

Why FBNC? “This is the only channel that has business programs in English. The
shows on FBNC feel like they are made for young people and will help us
advance our careers.”
+84 (0) 903 914 086

www.fbnc.com.vn

ORIGINAL PROGRAMMING
FBNC produces four hours a day of exclusive news, analysis and sector
specific programming.

English-language Technology Real Estate Market News
FBNC’s daily English- Vietnam, Ho Chi Minh City in Few other countries have a From Ho Chi Minh City
language shows are particular, is fast becoming real estate market as to Hanover, FBNC’s
among the channel’s most one of Asia’s most important dynamic as Vietnam’s. daily market coverage
popular. Each technology centers. FBNC’s Each day FBNC produces spans the world. Led by
week on programs such daily tech shows cover original news and talk shows a team of Vietnam’s
as Vietnam & Me, FBNC everything from the latest in to help keep viewers most experienced
gives viewers a truly hardware manufacturing, informed on the latest trends business journalists,
global perspective on software trends and online in this fast-changing market. FBNC produces
Vietnamese business with services – both here in From residential to industrial original, balanced
one-on-one of leading Vietnam and around the world. to office space, FBNC offers reports on the latest
international executives. unrivaled TV coverage of news from the worlds of
this vital economic sector. business, finance and
economics.

+84 (0) 903 914 086

www.fbnc.com.vn

2013 PRIMETIME LINE-UP
Beginning in January 2013, FBNC will launch an all-new primetime weekday
line up news, current affairs and personal finance media. FBNC delivers the
very best of Vietnamese and international business news and analysis.

7pm 8pm 9pm 10pm

FBNC Magazines Vietnam & World Smart Money CNBC
Real Estate News with Quoc Khanh Worldwide
Technology Exchange*
Lifestyle

*proposed programming for 2013, still to be confirmed

+84 (0) 903 914 086

www.fbnc.com.vn

FBNC Nightly Business News
FBNC’s highly acclaimed prime time news broadcast brings you the day’s
top stories from across Vietnamese business with daily updates on the
markets, technology and trade.

Produced by a team of experienced financial journalists, the FBNC Nightly
Business News offers a mass audience a concise overview of the key trends
impacting today’s increasingly challenging economic environment.

Program frequency: weeknights at 8pm

+84 (0) 903 914 086

www.fbnc.com.vn

FBNC World Business Report
Each night, FBNC offers context and analysis on the day’s top international
business news in its half-hour prime time World Business Report.

This half-hour prime time news report offers viewers a fast-pace,
highly-informative wrap of the big stories impacting the global economy,
trade and finance.

Program frequency: weeknights at 8:30pm

+84 (0) 903 914 086

www.fbnc.com.vn

FBNC MAGAZINE SHOWS
FBNC’s daily magazine programs offer thoughtful insight and analysis
about the Vietnamese market. From technology to real estate to profiles
of small-medium-sized entrepreneurs, these programs are among the
channels most popular shows.

Each show is 30 minutes long with three available ad breaks.

Business Real Estate Technology Entrepreneurs Commodities
Features

+84 (0) 903 914 086

www.fbnc.com.vn

Smart Money
Smart Money will be Vietnam’s only primetime lifestyle and talk show
dedicated to personal finance when it debuts in January 2013. Hosted by popular
broadcast journalist Quoc Khanh, this lively program is designed to
inform, entertain and educate its growing audience of young professionals and
accomplished business executives about the one subject on everyone’s mind
today… MONEY!
How to earn it? How to save it? How to spend it?

Program frequency: weeknights at 9:000pm

+84 (0) 903 914 086

www.fbnc.com.vn

FBNC Technology Report
From Saigon to Silicon Valley, FBNC provides comprehensive coverage of the
latest tech trends, deals and news with both daily and weekly updates. FBNC’s
weekly technology magazine, in particular, provides in-depth reporting on
Vietnam’s burgeoning tech scene highlighting domestic innovation and the
people behind the gadgets.

Program frequency: daily coverage in news and weekly primetime magazine

+84 (0) 903 914 086

www.fbnc.com.vn

FBNC Real Estate Magazines
Few other markets in Vietnam generate as much interest and passion as
real estate. FBNC offers unrivaled coverage of this vital sector with two
weekly magazine programs, Real Estate 360° and the FBNC Property Report.
Both these shows are among the channel’s most eagerly followed as viewers
seek insights on where to buy, how to buy and what to buy.

In 2013, FBNC’s property coverage will expand to include a greater emphasis
on residential and personal finance-related real estate issues.

Program frequency: daily coverage in news and weekly primetime magazines

+84 (0) 903 914 086

www.fbnc.com.vn

FBNC Commodity News
As a major exporting power, commodities are the lifeblood of the Vietnamese
economy. FBNC’s weekly magazine program on the export market highlights the
key issues in this vital sector of the economy

While commodity news may not be the glamorous subject, few other
issues have a greater impact on consumers’ daily lives than the price of key
staples and the health of the country’s export-oriented industries.

Program frequency: daily coverage in news and weekly primetime magazine

+84 (0) 903 914 086

www.fbnc.com.vn

TOP CEO
Hosted by one of Vietnam’s most respected and experienced journalists,
Tran Ngoc Chau, Top CEO features discussion and analysis from some of
Vietnam’s most successful chief executives.

Top CEO is particularly popular among accomplished business executives
and with university students who tune in to improve their understanding of
what it takes to succeed in business.

Program frequency: monthly

+84 (0) 903 914 086

www.fbnc.com.vn

Proposed 2013 Programming

+84 (0) 903 914 086

www.fbnc.com.vn

CNBC on FBNC
CNBC is recognized as the world’s leader in business news and a key source
for viewers to follow global financial markets. In light of recent regulatory
changes, CNBC’s 24-hour live feed is no longer available in Vietnam. FBNC
is in discussions with the network to broadcast 5-6 hours per day of CNBC
programming complete with Vietnamese translation.

FBNC proposes to become the exclusive distributor of CNBC to 3 million
homes on 24 cable/satellite systems across Vietnam.
Asia market analysis US market analysis Global market analysis

Weekdays 7am – 10am Weekdays 12pm -1pm Weekdays 10pm -11pm

+84 (0) 903 914 086

www.fbnc.com.vn

• Yahoo! Vietnam and FBNC are in discussions to produce an ongoing
Web & TV reality show about youth-oriented personal finance.

• This multimedia project is designed to help educate people about the
basics of money management through the experiences of five students in
Ho Chi Minh City.

• FBNC will create five minute segments that will be broadcast on TV and
on Yahoo! Vietnam where that video will be surrounded by supplemental
social media and educational content.

+84 (0) 903 914 086

www.fbnc.com.vn

FBNC Personal Finance Media

+84 (0) 903 914 086

www.fbnc.com.vn

Living Finance: Basic Terms
Summary: To educate viewers using simple graphics and voice over
narration about the basic concepts of personal finance. Ideal for both TV and
Web.

Length: 1-3 minutes

Distribution: Prime time talk shows/news/Web/YouTube/client’s digital
properties.

Objective: To associate the client with personal finance education and to
build trust among consumers that the client is committed to helping its
customers become smarter about managing their money.

+84 (0) 903 914 086

www.fbnc.com.vn

Your Money Questions
Summary: Using questions submitted by phone, email, text and the
Web, a personal finance expert answers viewers questions about the basics
of personal finance.

Length: 2-4 minutes.

Distribution: Prime time talk shows/ad breaks/news/Web/
YouTube/client’s digital properties.

Objective: Customize client’s personal finance message to specific
audiences by addressing target-specific issues related to personal finance.

Introduce the expert Introduce the topic or question Expert explanation

+84 (0) 903 914 086

www.fbnc.com.vn

Test Your Money Knowledge
Summary: Through visual quizzes of basic personal financial knowledge and
trivia, the viewer is simultaneously entertained and informed about basic
money management concepts.

Length: Question panel :30/:30 client’s commercial/answer panel :30

Distribution: Throughout FBNC programming schedule

Objective: To provide an engaging way that associates reliable financial
information and education with the client’s brand.

The question Client’s TV commercial The answer

+84 (0) 903 914 086

www.fbnc.com.vn

Family/Student Finance
Summary: Questions answered about personal finance topics with a
particular emphasis on family and student related issues including education
savings, retirement and insurance among others. Questions will be arranged in
advance and displayed either in a text, YouTube or other social media oriented
environment.

Length: 2-4 minutes

Distribution: Prime time talk shows/news/Web/YouTube/client’s digital
properties.

Objective: To establish a deeper level of trust with the consumer by
addressing issues that are considered emotionally sensitive yet critically
important for every family and young person.
The question The answer

+84 (0) 903 914 086

www.fbnc.com.vn
The Casual Conversation
Summary: Monthly appearance on FBNC’s new primetime talk show
“Vietnam & Me” hosted by Quoc Khanh. The show would permit a
representative from the client to enjoy a longer format opportunity to explain
key issues related to personal finance education and awareness (in English or
Vietnamese).

Length: 6-8 minutes

Distribution: FBNC primetime at 9pm (with 3x repeats)

Objective: To reach a primetime audience in a low-key, more casual
environment using a discussion format that supports the other personal
finance messaging communicated across FBNC and the client’s other media
channels (Web, events, etc…)

+84 (0) 903 914 086

www.fbnc.com.vn

CONTACT US
Address Google Map

Phone Email
+84 (0) 903 914 086 olander.eric@gmail.com

+84 (0) 903 914 086

THANK YOU

Tel: +84 (0) 903 914 086

Vietnam's Leading All Business News TV Channel

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