Gene McCubbin's breakout session presentation from EO NERVE 2011: The Next Level

1. Pop Labs, Inc. 1 Brilliant Minds, Inc - Confidential Pop Labs, Inc. ©

2. Fragmentation & Disruption 2 John has an idea. John sees an opportunity. John needs a website. John has limited knowledge of digital media. John needs guidance and expertise. John & his team can’t keep up with online fragmentation. Fragmentation of content platforms. Fragmentation of software technology. Fragmentation of hardware technology. Fragmentation of client & prospect adoption. Fragmentation of behavioral paradigms. Disruption of industry & vendor models. Disruption of marketing standards. John needs help.

3. Holy Crap! Media is transforming and touch points are converging. Companies are engaging in 6.5 different media platforms on avg. in their overall marketing mix. Many agencies have not developed the competencies necessary to serve this fragmented medium. Individual consultants and small providers do not have the bandwidth in I.P. or resources. $26 billion of advertising and marketing spend: http://ow.ly/50lYM Pop Labs, Inc. © /// The above graphic was created by Scott Graves, please see this link for more awesome data: http://ow.ly/50ok6

4. 4 Do you have ANY idea what is being said about you online? Your brands, executives, employees , and clients are engaging this medium…LIKE IT OR NOT! Pop Labs, Inc. © /// The above graphic was created by Scott Graves, please see this link for more awesome data: http://ow.ly/50ok6

6. Search Optimization– consulting & application

7. PPC & DisplayAdvertising – clients ranging from $1k - $1mm p/month

8. Mobile Site Dev / UI /App Dev/ Text Campaigns

9. Local Search/ Retail Search/ Industrial & Vertical Search

10. App Development – iphone,Facebook, Twitter (all platforms)

11. Social Media – consulting, white-label staffing, trafficdeployment

12. Gaming – MMORPG, Facebook, in-game advertising and promotions

13. Online & Offline Press Release Optimization

14. Reputation Monitoring / Consulting

15. Brand Development/ Management / Integration / Logo Work

16. Graphic design – trade show, print, digital

17. Domain Leasing / Management/ Hosting

18. Email Marketing / Pay-Per-Call / List Management

19. Call Center / Lead Qualification

20. Tracking / Analytics/ Site Audits / Microsites / Landing Pages

21. Affiliate Marketing

22. Viral Video Promotion / Video Creation– YouTube, Vimeo, etc.

23. Blogging & Podcastingand much more…. Brilliant Minds, Inc - Confidential

24. SMB & Mid-Market Needs SMB = Owner-Operated Biz 5- 100 Employees (revenues $1mm to $25mm) Monthly budget is $500 - $15,000 Chasing “ideas” Primarily looking for a targeted lead Mid-Market = Enterprise Biz Problems / SMB Processes 100+ Employees (revenues $25m to $300 mm) Monthly budget is $15,000 - $500,000 Media awareness and interest Lacking holistic strategy Chasing geographic or brand expansion. Struggling to hold onto existing regional success or ‘uniqueness’ of brand note: this includes “Mid-Market-Like” Large & Gov’t Business Units 6 Pop Labs, Inc. ©

25. What Your Fears are Ignoring Digital services accounted for $26 billion of national advertising dollars spent in 2010. Six in 10 digital dollars -or $15.6 billion - went to digital specialty agencies. Despite a ‘recession,’ digital advertising increased by 15% from 2009 to 2010. 43% of target market plans to increase their interactive budgets for 2011. 7 Pop Labs, Inc. © (Source: Ad Age 2010)

26. Why You Need This… 8 B/c your clients, prospects, and employees EXPECT you to create, manage, and deliver on the PROMISE of YOUR brand

27. At a Bare Minimum Web Site - Search Engine Optimization / Usability / Visual Impact. Brand Development / Client and Prospect Demographic Study and Analytics. Technology to Enable Management and Comprehension of Data. Email Marketing and List Development. Minimal PPC and / or Display Advertising. 9 The basics - if you are NOT doing this, no matter what kind of business… you are failing. Pop Labs, Inc. ©

28. What You Need to Do This… An extra 40 hours a week. A brilliant developer / graphic designer / project manager / day trader / communications & marketing expert / superman or superwoman. Someone to manage the aforementioned rock star. 10 …or maybe you need … TO FOCUS ON CREATING REVENUES FOR YOUR BUSINESS - AND - LET THE EXPERTS DO WHAT THEY DO BEST!! We create a customized package of services that are specific to the marketing needs and sales objectives of our client. Instead of heavy-weighted, up-front billing for a one-time service, we offer most services on an annual retainer-based contract over a specific term. Pop Labs, Inc. ©

29. Basic Analysis of Budget Break-down 11 Services Quadrant Your agency should provide relationship based services and products that scale with their client’s maturity (i.e. your growth). Your agency relationship should solidify and permeate as new technologies, platforms, and paradigms evolve. Pop Labs, Inc. ©

30. What Works Best? – A Holistic Approach Brand Management & Consulting Interactive Identity, Web Design & Mobilization Search Engine Optimization & Content Development Search Engine Marketing & Media Buying Social Media & Interactive Strategy Communication Strategy Email Marketing Public Relations & Reputation Management 12 THIS WORKS !!! Pop Labs, Inc. ©

31. Decision Funnel Pop Labs, Inc. © 13

32. Step by Step Step 3 - Attack Step 4 - Assimilate Step 1- Study Step 2 - Build Analyze your current efforts & results… creating a customized campaign plan, targeting your HIGHEST VALUED PROSPECTS at their MOMENT OF NEED. Establish bulkheads & positions of defense…. creating safety zones for continued GROWTH as well as DEFENSE of NEW & EXISTING REVENUES. Launch advertising and branding efforts…. across multiple platforms, synergizing all ONLINE & OFFLINE marketing efforts. Analyze daily results…. Creating an easily understood LEARNING PLATFORM for continued PERFORMANCE IMPROVEMENT. Pop Labs, Inc. © 14

33. Getting Started

35. Expedia

36. Legal Zoom

37. Arch Diocese of Galveston

38. Hotels.com

39. Travel Zoo

40. Reliant Energy

41. Conoco Phillips

42. Shell

43. British Petroleum

44. LG Electronics

45. Sears

46. AT&T

47. Continental Airlines

48. MGM Grand Hotel

49. RA Sushi

50. Martz Agency

51. Blind Society

52. eHarmony

53. British Airways

54. Rand McNally

55. Arizona State University

56. YMCA

57. Landry’s Restaurants

58. Mattress Firm

59. Riazul Tequila

60. Dirty Sue Martini Mixer

61. Iveda Solutions

62. VooDoo Controllers

63. City of Houston

64. Hach Water Services

65. Berripop Yogurt

66. Boots & Coots

67. IKEA

68. MyFit Foods

69. HealthSource

70. Flour-Daniel

71. Broadpoint

72. Dupont

73. Tenaris

74. Citgo

75. David Weekly Homes

76. Maxim

77. PreCash

78. Baker Oil Tools

79. Capital One

80. Cici’s Pizza

81. Gexa Energy

82. Spec’s Liquor

83. Tecpo Energy

84. ADT Security

85. Titan Technologies

86. M7 Aerospace

87. Smith & Wesson

88. Ranch Hand Truck Accessories

89. Aker Solutions

90. AIM Printing & Publishing

91. CapRock Communications

92. Penn Foster University

93. FKM – Fogerty, Klein, Monroe

94. King Ranch

95. Gallery Furniture

96. PKF Texas

97. Montgomery Roth Architecture

98. Focus on the Family

99. United Way

100. Fotofest.com

101. Goodman Manufacturing

102. Banana Republic

103. Cox Communications

104. WebMD

105. AZ State University

106. University of Houston16 Pop Labs, Inc. © /// The above client list is represented by Pop Labs and entities currently under LOI to be acquired.

107. Refreshing Results 17 Gene McCubbin gene@poplabs.com direct: 713-243-4540 cell: 832-646-9741 www.poplabs.com www.genemccubbin.com http://blog.poplabs.com @gopoplabs @genemccubbin Recognized and Awarded for Leadership Pop Labs, Inc. © 17