Whether it is B2B, B2C or ABCs, there is always a person on the receiving end of your content. Make sure that it is meaningful and memorable for your audience.
2. Today’s marketplace is populated with
über-savvy consumers. Extensive
product information and user-reviews
are literally at their fingertips.
3. UNDERSTAND YOUR AUDIENCE
What matters to them? What do you have that will meet them where they are?
(Research, Analytics, Get To Know Consumer Behavior Around Your Product)
4. Whether it is
B2B, B2C or
ABCs, there is
a person on
the receiving
end of your
content.
B
A B
C
6. In order for a brand to tell
an authentic story, an
meaningful and relatable
experience needs to be
crafted around the brand
promise or opportunity.
Brand Storytelling vs. Marketing Wow