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Taking it to the top: challenges

 •   Huge diversity of previous experience
 •   Extraordinary pressure on time
 •   Highly mobile – always on the move
 •   Need for challenge
 •   Need to see the relevance
 •   Need to see the stats
Keep it short: Facts & figures
Bite-sized
Instant – high impact
visuals
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Just-in-time
Make it practical: Quick guides
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need
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time’
Fit into busy
schedule
Take it with me: Mobile games
Competitive
edge
Challenge –
‘levelling up’
On the move
How we take it to the top

 •   Keep it short
 •   Give me support
 •   Make it practical
 •   Help me analyse
 •   Let me contribute
 •   Help me compete
 •   Let me take it with me
Taking it to the top
Designing for senior leaders
 Imogen Casebourne| Kathryn Fleet

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Designing for Senior Leaders

Notes de l'éditeur

  1. Imogen – what this really means in terms of design features & principles