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What have we been up to?


!Highlights of last school year
  !The   “PR”actice Campaigns
!A look at our plans for this year
  !Meeting Themes by Quarter
     !Our Fall Quarter Meeting Schedule

  !Current “PR”actice Clients

     !The Diamond Cellar, Zooloo.com, and Ride for World Health

  !Future Events

     !PRSSA National Conference

     !“5 under 25” Networking Event
     !Resume, Cover Letter, and Practice Interview Workshop

  !Mentoring Program
Highlights of last school year
                                    2

" The “PR”actice Campaigns




 ! Ride    for World Health
  #   The Practice secured more than 35 stories in newspapers across
      the country during their media relations campaign last year.
Highlights of last school year
                       3

" The “PR”actice Campaigns

 ! TheWorld Wildlife Fund’s
  Earth Hour Campaign
Highlights of last school year
                                 4

! The
    World Wildlife Fund’s Earth Hour
 Campaign
 #   Practice CEO, Colleen Maleski was interviewed on CNN for the
     firm’s social media work.
Highlights of last school year
                                 5


! TheWorld Wildlife Fund’s
 Earth Hour Campaign
 #   Twitter feed with more than 1,000 followers
Highlights of last school year
                              6


! TheWorld Wildlife Fund’s
 Earth Hour Campaign
 # Blog outreach
 # Youtube videos
 # Facebook groups and page
A look at our plans for this year
                           7

" This year our membership has risen to 129 total
  members, up from 94 members last year.
" Average meeting attendance has also risen
  significantly.




                                           Our first meeting
A look at our plans for this year
                                        8

" We are having meeting themes by quarter.
  ! Fall Quarter: Securing a Job/Internship in PR
  ! Winter Quarter: Exploring the Fields of PR
      #   Tours to see different PR settings
  !   Spring Quarter: Improving your PR Skills


" Our fall quarter meeting schedule:
  ! Oct. 7: Internships
  ! Oct. 21: Resumes, Cover Letters, and Portfolios
  ! Nov. 4: Networking and Interviewing
  ! Nov. 18: Young Professionals Networking Event
A look at our plans for this year
                                      9

" Current “PR”actice Clients


 !   The Diamond Cellar

     #   The PRactice will focus on social media, paid media and public
         relations to ensure success with the Diamond Cellar and their
         bridal focus.
A look at our plans for this year
                                      10

" Current “PR”actice Clients

 !   Zooloo.com
     #   The PRactice will focus on social media to promote the site
         nationally.
A look at our plans for this year
                                     11

" Current “PR”actice Clients

 !   Ride for World Health
     #   The Ohio State University Medical Center is a sponsor and fully
         involved in Ride for World Health. The PRactice works with Ride
         for World Health to promote their cause through news media.
A look at our plans for this year
                                    12

" Future Events
 ! PRSSA   National Conference in San Diego,
   California: 10 members will attend
 ! “5 under 25” Networking Event - Nov. 18
   #   Five young professionals will share their experiences finding a job
       and integrating into the professional world.
 ! Fall
      Resume, Cover Letter, and Practice Interview
   Workshop
   #   Members will participate in a workshop with human resources
       professionals.
A look at our plans for this year
                                   13

" Mentoring Program

 !   Members will have an opportunity to meet one-on-one with a
     PR professional who can give advice and share their
     experiences.

 !   If any professionals are here that are possibly interested in
     mentoring one of our members, please contact me.
     #   hebert.39@buckeyemail.osu.edu

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OSU PRSSA Report

  • 1. What have we been up to? !Highlights of last school year !The “PR”actice Campaigns !A look at our plans for this year !Meeting Themes by Quarter !Our Fall Quarter Meeting Schedule !Current “PR”actice Clients !The Diamond Cellar, Zooloo.com, and Ride for World Health !Future Events !PRSSA National Conference !“5 under 25” Networking Event !Resume, Cover Letter, and Practice Interview Workshop !Mentoring Program
  • 2. Highlights of last school year 2 " The “PR”actice Campaigns ! Ride for World Health # The Practice secured more than 35 stories in newspapers across the country during their media relations campaign last year.
  • 3. Highlights of last school year 3 " The “PR”actice Campaigns ! TheWorld Wildlife Fund’s Earth Hour Campaign
  • 4. Highlights of last school year 4 ! The World Wildlife Fund’s Earth Hour Campaign # Practice CEO, Colleen Maleski was interviewed on CNN for the firm’s social media work.
  • 5. Highlights of last school year 5 ! TheWorld Wildlife Fund’s Earth Hour Campaign # Twitter feed with more than 1,000 followers
  • 6. Highlights of last school year 6 ! TheWorld Wildlife Fund’s Earth Hour Campaign # Blog outreach # Youtube videos # Facebook groups and page
  • 7. A look at our plans for this year 7 " This year our membership has risen to 129 total members, up from 94 members last year. " Average meeting attendance has also risen significantly. Our first meeting
  • 8. A look at our plans for this year 8 " We are having meeting themes by quarter. ! Fall Quarter: Securing a Job/Internship in PR ! Winter Quarter: Exploring the Fields of PR # Tours to see different PR settings ! Spring Quarter: Improving your PR Skills " Our fall quarter meeting schedule: ! Oct. 7: Internships ! Oct. 21: Resumes, Cover Letters, and Portfolios ! Nov. 4: Networking and Interviewing ! Nov. 18: Young Professionals Networking Event
  • 9. A look at our plans for this year 9 " Current “PR”actice Clients ! The Diamond Cellar # The PRactice will focus on social media, paid media and public relations to ensure success with the Diamond Cellar and their bridal focus.
  • 10. A look at our plans for this year 10 " Current “PR”actice Clients ! Zooloo.com # The PRactice will focus on social media to promote the site nationally.
  • 11. A look at our plans for this year 11 " Current “PR”actice Clients ! Ride for World Health # The Ohio State University Medical Center is a sponsor and fully involved in Ride for World Health. The PRactice works with Ride for World Health to promote their cause through news media.
  • 12. A look at our plans for this year 12 " Future Events ! PRSSA National Conference in San Diego, California: 10 members will attend ! “5 under 25” Networking Event - Nov. 18 # Five young professionals will share their experiences finding a job and integrating into the professional world. ! Fall Resume, Cover Letter, and Practice Interview Workshop # Members will participate in a workshop with human resources professionals.
  • 13. A look at our plans for this year 13 " Mentoring Program ! Members will have an opportunity to meet one-on-one with a PR professional who can give advice and share their experiences. ! If any professionals are here that are possibly interested in mentoring one of our members, please contact me. # hebert.39@buckeyemail.osu.edu