All things metaverse and virtual world related. An evolved presentation delivered to lots of people in 06/07/08 Mostly the slides are talking points. Elements refer to my presence as epredator online in a web 2.0 world

1. Metaverses and Virtual Ian Hughes
Worlds in Business Metaverse Evangelist
IBM Innovate Quick CIO
Office

2. Metaverses are about people
Policy on instant message, voip, social software,
external blogs, public speaking, press?

3. Metaverses are about user created content
Just like a wiki, blog, flickr,
mashups….
What do you do about those already?

4. Metaverses are about online persona
Just like all online systems
Select a username?
epredator potato
Reputation counts

5. Intraverses – Virtual Worlds inside the firewall
Benefit from the communication boost but in private
Allow for legal, HR, Patent discussions
IP ownership not an issue
Interfacing to internal systems and services - SOA

6. The Virtual World Guidelines
Written by the community for the community
Guidelines NOT Rules
IBM’s experience made public
Treat it as a new country
Learn and observe the customs
Connect and talk with fellow (fill in own company here)
Act with integrity
It’s the internet, so beware and be broad minded

7. Was Eightbar the right thing to do?
•Just get in world and start exploring
•Act as IBMers not as IBM
•Have a banner or flag to rally around (eightbar)
•Share, internally and externally, blog, flickr, youtube (eightbar.com)
•Treat every interaction and every person as important
http://www.eightbar.com
This is the spirit of Web 2.0
Web 2 is Web Do.
Has to be done with sense and responsibility balanced with personal risk and
exploration

8. You want an ROI on internal communication?
330,000 employees
3 telecons a week each
5 minutes dead time at the start of each call.
That’s 330000 x 15 minutes = 4950000 minutes of dead time PER WEEK!
You can check the maths its an average but we could be losing 9.4 years a
week into dead telephone beeping time.

9. More Applications
•Simulation
•Visualisation
•Business process modelling
•Workflow optimisation
•Rehearsal and roleplay

10. Metaverse examples – Wimbledon
Extending the real life experience
Both Data and staffed 12 hours a day

11. Metaverse examples - Wimbledon
The same IBM messages as in Real Life
Giving the same tour as customers get

12. Metaverse examples - Retail
Its not just 3d shops
You can extend the real world
You can have experts(people) on hand

13. Metaverse examples - Visualization
Genes, Software Architectures, skill maps
Data visualized and navigated together by
people

14. Metaverse examples – Side effects
Understanding social networks visually through being there.
A visual circle of friends

15. Real life house/virtual house/data …..

16. What is next?
Real object from virtual Merging Real and Virtual-
assets Augmented Reality
Local manufacture with
3d printers

17. The internet/Web
•A website is
‘owned’ and
maintained by a
company
•Interaction with the
browser tends not to
change the data
(except profiles and
shopping baskets)
•Many browsers
may hit one site but
it is not a joint
experience
•Sites do not interact

18. The internet/Web 2.0 (Part of Web 2.0 Trends)
•A website is provided as a
base.
•Users create their own
content, both in the browser
and outside it.
•Many browsers may hit one
site but it is not a joint
experience
•Sites may interact as news
feeds or with web services
•Wikis, Blogs, Mashups,
Spaces

19. An internet Metaverse
•A website/virtual land is
provided as a base.
•Users create their own
content with the browser.
•Many browsers may hit
one site presence allows
for interaction
•Sites interact because
they are virtual land
neighbours
•Data is 3d coords,
textures, state, presence,
currency, animations etc.