16. “More and more companies lose control of their customers when new
technologies enable them to interact with products on their own terms”
Mark Mulligan, Forrester
43. So how will artists & creators get paid?
Many new revenue streams...tbd
Sponsorships
Branded Content Deals
Fans & Direct Funding
Concerts / Live Shows
Up-selling (many different options)
Broadcasting & Public Performance (2.0)
Revenue Shares from Music Bundles & Flat Rates
44.
45.
46. Content i.e. Artists Advertisers
Labels, Publishers
Device
Telcos & Makers
Operators
Social
Networks
56. Timely & Likable Better service:
contextual fluid, clean,
safe and easy
Fair and
Better
attractive
interface
pricing *
Better Social and inter-
tools connected
57. • Don’t just ‘sell music’ but bundle and upsell
access to music, and music experiences
• Co-create a new music economy
• Disrupt old, pre-Internet, dysfunctional music
business paradigms
• Make it work on / with any mobile phone
• Make it work with/out mobile Internet access
• Make it work in / with Internet-Cafes
• Make it work for pre-paid phone users
• Base it on feels-like-free + upsell
• Disrupt. Lubricate. Co-opt. Make a market.
65. Telcos & operators cannot stick with ‘just being the pipe’
Source: Frost & Sullivan
66. Telcos and Operators have a huge
opportunity to curate and lubricate digital
content, and to host / curate the social
conversation around it.
67.
68. • Labels and publishers are still very much needed
but no longer must-have gatekeepers
• Must provide more added values, at lower cost
• Will become more like agents than ‘owners’
• Will be much more about marketing not distribution
• Labels & publishing sectors will merge
• Will need to become totally transparent
• Must become networks not remain monopolies
• Must embrace web/mobile native approach
