The Flex Company valuation following its latest funding round on October 6, 2016: a Seed round for $3M. Read more at https://www.equidam.com/the-flex-company-valuation/

1. VAL U AT I O N B R E AK D O W N
of
$3mAmount Raised
Seed Round
VAL U AT I O N
$27,3m
Post-Money$23,1m $33,3m
D R I V E R S
TRACTION AND
PERFORMANCE
MARKET SIZE AND
TRENDS
INNOVATION AND
TECHNOLOGY
The Flex company supposedly
already has orders from 20,000
customers, in US alone. This
would ensure them ARR of
$4.8M. Past investors are
involved in the round, likely
indicating good performance,
together with new investors, that
likely want to join the
opportunity.
The Flex Company innovated the
market thanks to a product that
allows couples to have mess-free
sex during period. This is an
additional and important solution
compared to competitors
October 6, 2016
C O M PA N Y
VA L U AT I O N
A N A LY S I S
Credits for this infographic go to www.equidam.com
13 % stake
11% stake
9 % stake
Seed rounds usually involve from 10% to 20% of the shares.
Considered the drivers listed below, we assume The Flex Company
latest round is very close to the lower bound of 10%.
Valuation History
(assumption)
321
The Flex Company is the leader in innovation for feminine care, and the
sole maker of menstrual discs™. Menstrual discs offer 12 hours of leak-
free period protection and mess-free period sex.
Undisclosed
Seed
$120k
Seed
$1M
Seed
The menstruation and women
hygiene market is worth $15 billion
and is supposed to reach $42.7
billion by 2022. Many companies are
arising to exploit its opportunities.
Also investors start to understand its
importance.