Here is my "ProductCamp Austin, PCATX, PCA8" presentation: "Are you a Pirate or a Patriot?Are you watching your Marketing Execution?" It was really fun to give this prezo to the Feb. 2012 ProductCamp Austin and facilitate a discussion about how various marketing tactics can be

1. Are you a Pirate or a Patriot?
Are you watching your Marketing
Execution?
Elizabeth Quintanilla
Marketing Gunslinger
@equintanilla

4. Mindshare
Both by:
Community
And
Traditional Tactics!

5. PIRATE: Person who commits warlike acts at sea without
STICKY!!! the authorization of any nation.
PATRIOT: Someone who feels a
strong support for his or her country
COMMUNITY!!!

6. “To compete for consumers’ time and divided attention, brands must also find ways to
better resonate with their audiences.”
“Building a successfulmultichannel
marketing campaign requires the right mix of
channels that offer brands the ability to
reach and engage consumers,”

7. Direct mail campaign management
Lead identification and discovery
Market segmentation analysis
Webinar and online event management
Guerilla field marketing
Event marketing and sales lead integration
Inter-department message integration
Cross-functional training
Market analyses

8. Reach
Relevance
Repetition
RELATIONSHIPS!

9. Reach
Relevance
Repetition
RELATIONSHIPS!

10. Major segments of a marketing organization:
Corporate marketing – branding, messaging, corporate events, analyst relations, public/media
relations, website, SEM, collateral, success stories, etc.
b) Product marketing – product requirements, product positioning, product launch, messaging,
targeting, product collateral, etc.
c) Demand marketing – lead generation, events, seminars/webinars, trade shows,
targeting/segmentation, SEO, social media, analytics, etc.
d) Channel marketing - co-marketing with partners, partner promotion, partner events, partner
collateral, lead generation, etc.
e) Field marketing - field support, lead generation, targeting/segmentation, local trade
shows/conferences, local events, etc.

25. Be Interesting ….
or Be Invisible
Marketing is Easy ..
Earn the respect of your customers
They will do the marketing for you.
Customers are already talking ..
Only Option is to …
Join the Chat!