1. From Emporiki Bank to
CREDIT Agricole Bank

2. Emporiki Bank
• Emporiki Bank – Albania (a 100% subsidiary of Emporiki
Bank of Greece SA) operates in the Albanian market
since 1999, as a universal bank, and has one goal: to
maintain excellent client relationship through a
professional and devoted staff.
• Since 2004, the new strategy adopted by Emporiki Bank
consists of boosting the Retail Banking activities
(Individuals and Small Enterprises), while strengthening
the presence in the Mid Market and Corporate Banking
area, a field in which the Bank succeeded, through these
years, to be one of the top in the local banking system.
• The new orientation had as a result the rapid expansion
of the network of branches in Albania, in order to be
closer to customers with the target to satisfy their needs.

3. Mission
• To become a leading financial institution in
Albania, through the provision of fully
fledged high standard banking products to
our customers and to be profitably
involved in the economic expansion of the
private and public sector.

4. Our targets are:
• People over 18 can be able to be a part of
our family.

5. • Reasons:
• People of age 18 and older need to have a
deposit, debit , credit card , money
transfers or other services.
• The advertising needed to reach them
might be more successful

6. Methods of distribution
By Propaganda:
• Putting Poster in the streets
• Making television advertisements
• Sending phone messages
• Creating web pages
• Trying to get more attention
• Keeping good relationship with the current
customers

7. Prices and Interests
• Decreasing values of interest
• It will be more helpful for people
• People will be more interested
• The number of customers will increase
and the bank will be more successful