ADV 420 Project

2. Target Audience
• Our target audience is very large since
Volkswagen provides a lot different cars and
accessories. Thus, people older than 25 with a
minimum annual income of 36K is in our
target audience.

3. Goals
• Increase Awareness
• Increase Online Sales
• Increase Online Traffic

4. Tactics & Tools

5. Facebook
• Biggest social media website
• 500K active users
• Our public face

6. Twitter
• Objectivity
• News
• Instagram & Web.stag.ram

7. Google+
• For smart phones
• Easy to use
• PR & Publicity

8. LinkedIn
• Biggest professional social media website
• Job Inquiries
• Dealership opportunities

9. Instagram & Web.stag.ram
• Concept Car Photos
• Updated Daily
• Classical & Authentic Cars

10. Blogs
• WordPress
• German Engineering / VW vs. The Rest
• Objectivity

11. Pinterest & StumbleUpon
• Random surfers’ choice
• Concept Cars, Racing Cars, etc…
• Visually Attractive

12. Foursquare
• VW Locations:
- Dealers’ Locations
- Headquarters
- Offices
- Services
- Tradeshows
- Facilities

13. Google Adwords & Analytics
• $100K Per Month Maximum PPC
• Dominating Google Search
• Measuring the Progress

14. Thank You!
• Questions?