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CAPTURE THE CRAZE
BRAZIL 2014
1
Confidential & ProprietaryConfidential & Proprietary 2
Brazilian Tourism At A Glance
Come June, Brazil will
witness an influx of
enthusiastic sports lovers
from across the world.
It means additional
revenue for hospitality and
tourism industry.
Confidential & ProprietaryConfidential & Proprietary
NUMBER GAME
3
3
In 2012 number of tourists
visited Brazil – 5.7 million
In 2014 expected tourists visit
– 10.2 million
$25 Billion expected spend by
tourist from Brazil and abroad
Confidential & ProprietaryConfidential & Proprietary 4
TOURIST ARRIVALS IN LAST 5 WORLD CUP
0
0.5
1
1.5
2
2.5
3
3.5
4
Visitors(million)
1994
1998
2002
2006
2010
2014(expected)
Confidential & ProprietaryConfidential & Proprietary 5
28,000+ hotels expected to be
available for Brazil’14
173,000+ hotel rooms expected to
be available online
43% increase in number of hotel
rooms in Belo Horizonte
MORE HOTELS, MORE ROOMS
Confidential & ProprietaryConfidential & Proprietary 6
ONLINE HOTEL SEARCHES
29%
22%
14%
7%
5%
4%
3%
3%
13%
Online Searches
Britain Germany USA France Sweden
Finland Australia Canada Others
Confidential & ProprietaryConfidential & Proprietary
In 2013 average hotel rate in Brazil
was $300
In 2014 expected average room price
in Rio de Janeiro to be $461
Hotel room rates in Rio de Janeiro is
expected to be more than double
during Brazil World Cup as compared
to South Africa World Cup
MONEY MATTER
7
Confidential & ProprietaryConfidential & Proprietary
The biggest sporting event in the world
offers perfect opportunity for the Brazil
hotel industry to enhance ‘Brand Brazil’
for long term gain.
For the hotels the biggest blunder
could be to get too greedy and try to
earn quick bucks at the expense of
long term customer value and loyalty.
QUICK TIP
8
YouThank
UK Sales Office:
eRevMax Ltd.
28 Leman Street
London E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528
Fax: +44 (0) 44 (0) 20 7265 5100
E-mail: uk@erevmax.com
US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630
E-mail: usa@eevmax.com
Visit us at www.erevmax.com
Confidential & Proprietary
YouThank
UK Sales Office:
eRevMax Ltd.
28 Leman Street
London E18ER, United Kingdom
Tel: +44 (0) 20 7422 7528
Fax: +44 (0) 44 (0) 20 7265 5100
E-mail: uk@erevmax.com
US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630
E-mail: usa@eevmax.com
Visit us at www.erevmax.com
Confidential & Proprietary 9

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Brazil 2014: Capture the Craze

  • 2. Confidential & ProprietaryConfidential & Proprietary 2 Brazilian Tourism At A Glance Come June, Brazil will witness an influx of enthusiastic sports lovers from across the world. It means additional revenue for hospitality and tourism industry.
  • 3. Confidential & ProprietaryConfidential & Proprietary NUMBER GAME 3 3 In 2012 number of tourists visited Brazil – 5.7 million In 2014 expected tourists visit – 10.2 million $25 Billion expected spend by tourist from Brazil and abroad
  • 4. Confidential & ProprietaryConfidential & Proprietary 4 TOURIST ARRIVALS IN LAST 5 WORLD CUP 0 0.5 1 1.5 2 2.5 3 3.5 4 Visitors(million) 1994 1998 2002 2006 2010 2014(expected)
  • 5. Confidential & ProprietaryConfidential & Proprietary 5 28,000+ hotels expected to be available for Brazil’14 173,000+ hotel rooms expected to be available online 43% increase in number of hotel rooms in Belo Horizonte MORE HOTELS, MORE ROOMS
  • 6. Confidential & ProprietaryConfidential & Proprietary 6 ONLINE HOTEL SEARCHES 29% 22% 14% 7% 5% 4% 3% 3% 13% Online Searches Britain Germany USA France Sweden Finland Australia Canada Others
  • 7. Confidential & ProprietaryConfidential & Proprietary In 2013 average hotel rate in Brazil was $300 In 2014 expected average room price in Rio de Janeiro to be $461 Hotel room rates in Rio de Janeiro is expected to be more than double during Brazil World Cup as compared to South Africa World Cup MONEY MATTER 7
  • 8. Confidential & ProprietaryConfidential & Proprietary The biggest sporting event in the world offers perfect opportunity for the Brazil hotel industry to enhance ‘Brand Brazil’ for long term gain. For the hotels the biggest blunder could be to get too greedy and try to earn quick bucks at the expense of long term customer value and loyalty. QUICK TIP 8
  • 9. YouThank UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com Visit us at www.erevmax.com Confidential & Proprietary YouThank UK Sales Office: eRevMax Ltd. 28 Leman Street London E18ER, United Kingdom Tel: +44 (0) 20 7422 7528 Fax: +44 (0) 44 (0) 20 7265 5100 E-mail: uk@erevmax.com US Sales Office: eRevMax Inc. 37 North Orange Avenue, Suite 500 Orlando, Florida 32801, U.S.A Tel: +1 (321) 251 6559 Fax: +1 (321) 206 8630 E-mail: usa@eevmax.com Visit us at www.erevmax.com Confidential & Proprietary 9