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Consumers searching for real estate online are your best conversion-ready prospects. The trick is making it easy for them to find you. Learn from Homes.com how to optimize your online presence and maximize your leads.
14. Why Online Reputation?
Take a moment to consider how clients and
prospects perceive your brand.
• First, can they easily find you online?
• Second, do you know what they‟re saying
about you?
• Lastly, do you know where they are talking
about you?
17. Search, Social, Directories & Reviews
• Where is your
business listed
online?
• How many Facebook
„Likes‟ do you have
and how often do you
post?
• Where do you rank on
the major search
engines?
25. “If you make customers
unhappy in the physical
world, they might each tell
six friends. If you make
customers unhappy on the
Internet, they can each tell
6,000 friends.”
~ Jeff Bezos, CEO of Amazon.com
40. Facebook Photo Contest – Blog/Pinterest
• We asked all runner-ups to write a
guest blog on their coolest space
on blog.forrent.com
• This picture was pinned
organically to Pinterest and then
re-pinned over and over
• In Sept 2011, ForRent.com's blog
traffic increased 4x due to this
post
• 255,000+ pageviews, 214,000+
pageviews daily unique
visitors,100+ comments on the
blog
• Nearly 60% of Dec 2012’s blog
traffic came from this post
41. Pinterest Contest
Pin It If You Love It
• Over 7,400 visits
to blog post
• 307 boards
created
• 3,900+ pins
• 3,900+ repins
62. Offer Post
Brands can feature a
promotion on their
page, allow users to
claim it and have the
coupon sent directly to
the user‟s email or
mobile device.
64. Facebook Advertising
Page Likes Page Post Story (Your „Likes‟) &
(Friends of your fans) Page Post Like (Friends of fans who have
liked your posts)
Amplify your organic content and
positive fan behavior.
99. • 90 million Monthly Active Users
• 40 million Photos Per Day
• 8500 Likes Per Second
• 1000 Comments Per Second
100. Hot It Works
• Snap a photo with your mobile phone
• Choose from 20 different filters to transform the image
• Tag the photo with a foursquare location
• Include a message & use hashtags
• „Like‟ & comment on posts from other users
• Search the site & app to discover content
105. Set Up Your Profile
• Select your username
• Include your logo
• Craft a description
• Provide a website URL
• Follow other users
• Recruit clients, friends
& family to follow the
brand
111. The Power Of Reputation & Reviews
• 40% of buyers found their agent through a friend or
family member. Imagine if each of those friends or family
members documented their review of you online.
• Among recent sellers who used an agent, 84% reported
that they would use their real estate agent in the
future or recommend to others. What if you had those
people submit a review?
• Most buyers only interviewed one agent during their
search process. 21% of buyers think it’s most
important to work with agents that have a solid
reputation, and are honest and trustworthy.
National Association of Realtors, "Profile of Home Buyers and Sellers 2012."
112. Response Best Pratices
Rule 1: Never write a response while angry
Rule 2: Always use empathy and be authentic
Rule 3: Don‟t blame the customer
Rule 4: Never get into an online comment battle
Rule 5: Keep it timely and never ignore bad
reviews
116. Creating a Reputation Team
1. Identify the key players to become a part of the team and engage
each of them in the creation of the guidelines.
2. Set routine meetings for the team to share best practices, new
trends, emerging platforms and technology.
3. Establish goals, objectives and tactics to support them.
4. Conduct a reputation and social media audit.
5. Craft a risk management plan along with response protocol to
become a strategic guide for units of the organization to follow.
6. Set up listening tools and formal mechanisms to actively monitor,
measure and manage reputation.
7. Develop internal training material and deliver it to the organization
as often as possible.
8. Evaluate effectiveness of actions taken.
117.
118. Create a SWAT
The key to a successful
reputation management
plan is the initial analysis of
your business‟s online
presence with an eye for
both current weaknesses
and potential vulnerabilities.
119. Create a Risk Table
Once you have developed your table you can expand
on each risk that you have identified.
122. Creating a Policy & Best Practices
• Be educated on what you are talking about. If you are going to
use social media, being an active user is ideal. The best way to
understand the shift in media is to join the conversation.
• Always be transparent. Be sure that all content associated with
you is consistent with your work and with your company‟s values
and professional standards.
• Respond. Respond to people‟s tweets, blog comments and
Facebook status updates. Thank people for commenting even if it‟s
just a few words or even a „like‟ on a comment. Also thank people for
feedback, even if it‟s negative. It shows that you are listening and
have taken their comment into consideration.
• Learn from past mistakes. Don‟t be afraid to say you were wrong
and be quick to make changes when you are. Admit your
shortcomings.
• Be courteous and professional. When it comes to your contacts,
be respectful of the rights and interests of others.
123.
124. 4 Ways to Maintain Your Competitive Edge
• Set Up Google Alerts
• Follow Industry Leaders
• Use Analytical Tools to Monitor
• Sign Up for Competitor Promotions,
Newsletters & Subscribe to Blogs
125. Homes.com
Social Impact
Engage More Prospects ~ Protect Your Online Reputation ~
Control the Conversation
126. Social Broadcaster
Create posts for your social networks including listings
and open houses – all from one login!
127. Social Wall
Automatically
have your
Facebook,
Twitter and
LinkedIn
updates post
directly to your
website.
128. Reputation Manager
Easily monitor your brand‟s online presence to ensure
you are found online and that your social efforts maintain a
strong reputation.