Presentation given to Lincoln Property Company at their annual Marketing, Training & Pricing Conference in South Beach, Miami.

2. bitly.com/EricaCampbellByrum

4. • Social Signals
• Crowdsourcing & Curated Content
• Visual Storytelling

13. • Followers/Likes/Check-ins/Google+/Shares
• Mentions
• Frequency
• Topic/Relevancy
• Reputation/Authority/Influence
• Engagement (Klout)
• Length of time online

16. • What do you want your residents and prospects
to connect with you or your company?
• Why should someone pay attention to your
content?
• What‟s in it for them? What will they get out of it?
• How will you consistently add clarity to the
problems or issues they have?

17. • Strive to find unique sources that are not shared
by others in your market
• Wrap the source in value by adding commentary
or context
• Think about adding in some evergreen content

19. • Adding commentary or context is what creates
the value
• Ask yourself how this item helps your residents
and prospects accomplish their goals quicker
and easier, or how it gives them the solution to
their pains
• It can be branded to your company

20. • Share your curated content on your social
platforms and your own websites or blogs
• You benefit from the traffic
• You benefit from the authority
• You benefit from the SEO

21. • Aggregate and share your curation
• Share to the following locations:
– Email lists
– Mobile alerts
– Other hub sites
(Tumblr, Foodspotting, HomeTalk, etc.)

23. • No Touristy Tips – What really flies is local insight
and inside tips
• Associate Photos – Everything goes better with a
picture
• Use Lists – Curate groups of tips into lists and make
sure your tips are included
• Look for Lines – Venues with long wait lines
(airports, popular restaurants, travel hubs) have a
higher usage of tips
• Run a Promotion – Run a “Swarm Badge” promotion
at a resident event (get 51 people to check in
simultaneously)

27. Nearly 1,000 photos
submitted

28. 1,133 photos submitted

33. • ‘Coolest Space in Your Place’
Facebook Photo Contest led to
Pinterest success
– Runner-ups guest blogged
– Farmhouse table pinned to Pinterest
• Blog Results:
• Blog traffic increased 4x in Sept
„11
• 255,000+ pageviews
• 214,000+ daily unique visitors
• 130+ comments
• Nearly 60% of blog traffic came
from post in Dec „12

36. • Homes.com launched the
first real estate industry
Pinterest contest in Feb
„12
• The „Pin It If You Love It‟
contest was responsible
for:
– Almost 4,000 pins and repins
– 300+ entries
– Increased Homes.com‟s
Pinterest followers by 420
– 420% increase in page
views, 782% in site searches
and 500% increase in leads

37. • ‘Spring Into The Dream’
– Partnered with top industry bloggers
– Bloggers were asked to show us what
„Spring Into The Dream‟ meant to
them
– Created a blog post and Pinterest
Board detailing the „Spring Into The
Dream‟ ideas to their readers
– Winner received $500 and an
additional $500 to award their readers
who participated
• How to Enter
– Repin min. of 2 items from the Homes.com
pinboard and min. of 2 items from
Homes.com Website/Blog

59. Social media
experience: Live
Twitter wall in the
lobby that is linked
to hashtags and
feeds that have to
do with the H Street
neighborhoods.

69. • In March
„12, Homes.com
launched the „Learn
Effective Strategies on
Pinterest‟ white paper for
brands looking to
participate on this social
networking site
– Downloaded more than
350 times
– Positions Homes.com as
the authority for
businesses interested in
using Pinterest for
marketing

70. • Homes.com was interviewed
by Ragan.com and
GetPinterested.com in April
‟12
• Pinterest white paper
received pick-up on:
– Social Media Examiner –
August „12 as an example
business using Pinterest
– The Huffington Post listed
Homes.com among the top 3
Pinterest accounts to follow

71. • Recognized by PRNews as a Finalist in the Social Media Icon Awards
for „Pin It If You Love It‟ and spoke at the PRNews Big Three
Conference

75. Survey
Infographic
with survey
results

76. Checklist

77. eBook

78. Photo Contest

79. Twitter Chat
FacebookAds

84. /EricaCampbell
@EricaCampbell
Erica Campbell Byrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum

86. bitly.com/EricaCampbellByrum