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No Time Like the Present:
Optimize Your Twitter Process
Erica McGillivray, Social Community Manager at Moz!
@emcgillivray #isum13!
Erica loves:
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Seattle and gray skies!
Space and time hijinks!
Comic books and cosplay!
Kittens, particularly Grumpy Cat!
Social media (duh)!
Building communities online and offline!
Tea, earl grey, hot!

Connect with me:
Twitter: @emcgillivray!
Email: erica@moz.com!
Everyone has to
start somewhere
@emcgillivray

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Goals for Twitter

@emcgillivray

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There is no “I” in “team”

@emcgillivray

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Finding and tracking
influencers
@emcgillivray

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Followerwonk bio search

@emcgillivray

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Twitter lists
IFTTT !
https://ifttt.com/recipes/124098!

@emcgillivray

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News.le

@emcgillivray

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RSS blog reader group

@emcgillivray

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Speed up content discovery

@emcgillivray

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Favorite tweet to save it
IFTTT !
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Feed.ly !
https://ifttt.com/recipes/115172!
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Pocket !
https://ifttt.com/recipes/125313!
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Instapaper!
https://ifttt.com/recipes/119899 !

@emcgillivray

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Industry-specific alerts
Movie releases to
Google Calendar!
https://ifttt.com/recipes/116159!

@emcgillivray

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!#isum13!
Industry-specific alerts

Email if earthquake
in Romania!
https://ifttt.com/recipes/121925!

@emcgillivray

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!#isum13!
Industry-specific alerts

Evernote book
reviews in NYT!
https://ifttt.com/recipes/123273!

@emcgillivray

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!#isum13!
Fresh Web Explorer and
Fresh Alerts

@emcgillivray

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Process Bit.ly > Buffer

Send bitmark !
to Buffer!
https://ifttt.com/recipes/106871!
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Bitmark to Twitter!
https://ifttt.com/recipes/71917!
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Bitmark to
Hootsuite!
https://ifttt.com/recipes/60720!

@emcgillivray

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Process Bit.ly > Buffer

@emcgillivray

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Join conversations in a
meaningful manner
@emcgillivray

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Be human

@emcgillivray

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Share useful information

@emcgillivray

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Twitter chats

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Testing and measurement

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Quick looky loo
Bit.ly!

@emcgillivray

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Quick looky loo
Sprout
Social!

@emcgillivray

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Time your posts
Use Followerwonk
to set Buffer times!

@emcgillivray

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Your long-term metrics

@emcgillivray

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Health metric, not KPI

@emcgillivray

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Engagement numbers
via True Social Metrics
True Social
Metrics!

@emcgillivray

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You can do it!
Erica McGillivray, Social Community Manager at Moz!
@emcgillivray #isum13!
All the tools!
Free!
•  IFTT.com"
•  News.le"

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Freemium!
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Followerwonk.com"
Bit.ly"
TrueSocialMetrics.com"
Buffer.com"
Feed.ly"

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Pay-to-play!
•  FreshWebExplorer.Moz.com"
•  SproutSocial.com"
@emcgillivray

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