As a final presentation at Professor Aline Wolff's Organizational Communications course at NYU Stern, Jacob Aryeh, Robert Gee, Dhruva Kaul, Diana Shen and Erica Swallow presented their recommendations for Dell's Corporate Social Responsibility initiatives.
Their vision for Dell's Corporate Social Responsibility was to partner with customers to focus on strategic CSR initiatives and align these initiatives with Dell's business strategy, allowing the company to obtain a competitive edge and regain market share.
3. Our Vision for Dell’s CSR
By partnering with our customers to focus
on strategic CSR initiatives and aligning
these initiatives with our business strategy, we
will obtain a competitive edge and regain
market share.
4. CSR Initiatives: Status Report and
Assessment
Corporate
Accountability
Environmenta
l
Responsibility
Community
Engagement
Corporate
Accountability
Community
Engagement
Environmenta
l
Responsibility
5.
6. HIV/AIDS Affects our Stakeholders
The HIV/AIDS pandemic affects Dell
employees, customers, supplier partners
and communities where we live and work.
According to Advert.org, approximately
33.2 million people are currently living
with HIV/AIDS
7. Evaluation of HIV/AIDS Prevention Program
• Provide employees with benefits
• Publish educational information
• Offer onsite health screenings
• Hold HIV/AIDS employee conferences
11. Environmentalism: A Key Principle in
Dell’s Business Model
“Dell's vision is to create a company culture where
environmental excellence is second nature because the
principles of environmentalism - efficiency
eliminates waste - align with the principles of our
direct business model - efficiency delivers
customer value.”
- Sustainability Report 2007
12. Evaluation of Environmental Initiatives
Plant a Tree for Me
• Offsetting CO2 emissions
Dell Earth Games
• Employee Team Building (Global)
• Inspiring employees to live an environmentally
friendly life
16. Three Focuses on Community Engagement
Community Growth
• Dell TechKnow (6,900 students)
• International Learning Centers
Employee Volunteerism
• 40% employee volunteer rate
• $13 million contributions
Community Foundations
• Health Grants
17. Dell TechKnow Generates Tech Savvy
Middle School Students
Fayette County Public School Dell TechKnow Graduate
Showcases her PC Skills
“At the end of the program,
students took their computers
home, along with one year of
free Internet access. Now,
they can do research at
home — an impossibility
before TechKnow.
- Neil McAlpine, Principal, General
Wolfe Junior High, Winnipeg, Manitoba
22. CSR Initiatives: Status Report and
Assessment
Corporate
Accountability
Environmenta
l
Responsibility
Community
Engagement
Corporate
Accountability
Community
Engagement
Environmenta
l
Responsibility
23. Our Vision for Dell’s CSR
By partnering with our customers to focus
on strategic CSR initiatives and aligning
these initiatives with our business strategy, we
will obtain a competitive edge and regain
market share.
25. Learning Centers in China and Brazil
Train Students in Technical Fields
Location Participants Learned Skills
Shanghai
Changlin
School
1,000 children
from migrant
families
• Latest PC technology
• Educational programs
• Life skills development
Dell Brazil’s
Digital Citizen
Project
5,900 students
from low-
income families
• Digital literacy
• Business skills
• Advanced PC studies in
two Technical
Laboratories
26. Dell TechKnow Generates Tech Savvy
Middle School Students
1. Disassemble refurbished PC
Fayette County Public School Dell TechKnow Graduate
Showcases her PC Skills
2. Reassemble PC
3. Load software
4. Perform Hardware upgrades
5. Develop internet know-how
6. Take PC home