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lifebit
making lives better
The problem




We only have 1 life
The problem




we need to make it count
we improve what we measure
hidden demand

                                                              110m
                          diary searches per month

                                                          110m
                                     blogs started per year



450k “life log”   300k “life blog”   68m “journals”   16m “diary”   37m “biography”
The problem




                               95% get abandoned
                                  in 4 months
http://www.nytimes.com/2009/06/07/fashion/07blogs.html
The problem




80% within 2 months!
Livejournal




                                       40m registered,
                                       only 1.8m actives

http://en.wikipedia.org/wiki/LiveJournal#Demographics
Why is that?
The wrong angle




the tools are already fine
The “motivation” angle




  the task itself is just too
          “boring”
THE solution
Parallels
games      real       games       real

Avatar     You        Levels     Places

Points    Karma     Leaderboard Scoreboard

Players   Friends     Badges     Kudos

Stages     Days
                     Quests       Tasks
Actions   Updates
                    Boss fights   Big jobs
Solution!




inject games into journals!
Lifebit



     +
Path + World of Warcraft
Lifebit




 get you addicted to
documenting your life.
Lifebit
 for iOS




April 2013
a beautiful
journal
in the middle...
a game layer
on top...
...a rewards
platform on the
bottom
... like a
cheeseburger
everybody loves
cheeseburgers
Burgers are a
$100 billion
market




source: http://www2.qsrmagazine.com/articles/features/134/gourmet_burger-1.phtml
Life bits feed


 day segregated


 long or short journal
 entries


 following + nearby +
 popular
Editors
 Text, photos,
 checkins, link, quest
 and doodle

 video, audio, collage,
 meme coming soon!


 offline mode
 supported
Camera
real-time filters

mix and match
frames and overlays


landscape mode
Points
get points by
unlocking badges &
winning quests

points get you on the
leaderboard

only leaders can
redeem points for
free stuff or deep
discounts
Scoreboard

Friends leaderboard

City leaderboard

Global leaderboard

Discovery and
competition
Quest system:
find new activities
to fill your journal

earn points


spur REAL actions


fun with friends
Quest system:
crowdsourcing

group albums

memes

brand-sponsored
quests
Badges

4 types of badges

Achievement,
Persona, Habit, and
Action

Celebrate notable
moments, actions
and habits
the mission



make documenting
  lives fun and
    rewarding
why?




to improve humanity
compare lives like...
revenue




premium accounts
  like Evernote
revenue




Superquests by brands
growth driver #1

  earn                 spend

             points
  invites             own quest


quest wins            discounts


 unlock               premium
 badges
growth driver #2
   unique content



daycards
growth driver #3


     superquests
          =
super quick campaign
 platform for brands
founders

 Eric & Blue Jayson
       2nd startup together
   4th year working together
design/product/hustler + hacker
built PicLyf (precursor to Lifebit)
   got to 100k registered user
  40k weekly actives at its peak
CEO

               Eric Su
loves competitions > won National essay writing
 contest (2001) and animation contests (2000)

     worked for Aardman UK (2004)

       worked 3 years in academia (IT)

     designed graphics for print, for web,
               and for games
CTO

Blue Jayson Basañes
 hacker (PHP, Obj-c, Java, javascript, Lua)

           full stack engineer

               4th startup

built & lead developer teams for 3 local
                startups
previously...

Cavalcade Games
won an Orange UK serious game
     competition ($3000)

released Rock Paper Laser for iOS
         80k downloads

       sold 5 Flash games

      all within 1 year (2009)
previously...

          PicLyf
     got to 100k userbase

won awards in UK, Singapore and
         Philippines

    Over 10k app downloads
team

    Rolly Rulete
    leading mobile developer in PH
own app total of 150k downloads

      Mio Galang
        UP Cum Laude
  Big data + machine language

      +8 hackers
the team - 11 devs
      Eric       BJ
funding status

raising in June 2013

      $2m
     focus: ASIA

   $100k already committed
investors

 Kickstart
 Philippine’s premier accelerator



Toivo Annus
Skype co-founder




 Andrew & Jehzeel (local angels)
lifebit.com
Thank you!!
questions?

 eric@lifebit.com
   @lifebithq

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