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Social Media Marketing and SEO (Pubcon)

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Eric Enge
Eric Enge

How to coordinate your social media and SEO strategies. I did this presentation as a spotlight session at Pubcon Las Vegas 2011.

BusinessTechnologie
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Social Media Marketing for Link Building and SEO
Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top Brands Mediabistro.com
Leveraging a Large Fan Base
Small Brands Can Build a Presence
Example Update
Engage the Audience! ,[object Object],[object Object],[object Object],[object Object],[object Object],46,000+ Fans
Add Value Related to Your Offering
Create Engaging Experiences
Share Great Stuff
Not Just Your Own Stuff
Participate in the Community
Leverage Influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Follower/Following
Facebook Authority & Links
Twitter Authority ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: johnfdoherty.com
 
“ We can see fan pages, but we can't see Facebook shares” June 7, 2011
Large Facebook Brands on Twitter Source:socialbakers.com
Twitter is Often More Personal
What Do the Search Engines See? Signal Bing Google Facebook Like/Recommend Yes Crawl Based Facebook Shared Link Yes No Facebook Mention Yes Crawl Based Facebook Comments Yes Yes Twitter Tweeted Link Crawl Based Crawl Based Twitter Retweet Link Crawl Based Crawl Based Twitter Mentions Crawl Based Crawl Based +1 Crawl Based Yes Google+ Shared Link Crawl Based Yes Google+ Mention Crawl Based Yes
Google can see Facebook Comments
Likes & Shares Show Up on Profile
May Show Up in Friend’s Feeds
What Determines What Feeds? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It’s Not About You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ITT Tech - Branding?
Not logged in
Logged in
Google+ Company Pages
 
Interview with Tiffany Oberoi
An Influencer Said Something Nice About it
Results!
Search on Reconsideration Requests #4!
Keys ,[object Object],[object Object],[object Object],@stonetemple
A Few Case Studies … 292 508 939 Total Links
An “Event” (Peter Norvig Interview)
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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