My thoughts on social signals in search back in April of 2011

1. Social Engagement Signals In Search

3. Uh Oh … Source: Social Signal

4. How Ranking Used to Work 24% Trust/Authority of Domain 22% Link Popularity of Page 20% InBound Anchor Text 15% Keyword Usage 7% Traffic / Click-Through Data 6% Social Graph Metrics 5% Registration / Hosting Data Source SEOmoz Ranking Factors Survey

5. What it Might Look Like Now 21% 19% 11% 18% 7% 20% 4% 21% Trust/Authority of Domain 19% Link Popularity of Page 18% InBound Anchor Text 11% Keyword Usage 7% Traffic / Click-Through Data 20% Engagement Metrics 4% Registration / Hosting Data Source: ME

6. Social Behavior

7. Facebook Authority & Links

8. Friend Likes in Bing Results

9. Sharing of Content

10. Article Likes / Tweets

11. Subscribers/Followers/Fans

14. Follower/Following

15. Klout Score

16. The New Kid on the Block!

17. Will Provide a Huge Volume of Data

18. Tools for Measuring Engagement

19. 66 to 67% market share in the US

20. Search Results Interaction

28. Chrome Blocklist Extension

29. A Direct Thumbs Down!

30. Site Previews

32. Google Reader (56%)

33. Walled Garden – No Problem!

34. Android Source: comScore via Gigaom