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ONLINE LANDSCAPE

PC & Mobile
Online Audience in Southeast Asia
Engagement Across Southeast Asian Audiences
Demographic Distribution of Southeast
Asian Audiences

15-24 years old ( 43%)
is the biggest audience
in Indonesia
DIGITAL AUDIENCE
BEHAVIOUR
Non-PC traffic in South-East Asia zooms
ahead, in excess of 20%
Social Networking Captures Large Share
of PC Screen Time in SEA
Males in the Region Spend More Time
Online than Women
Globally, Women are More Likely to Visit Family, Home, and Retail
Sites; Men Gravitate Towards Sports, Auto, and Technology
Device usage varies significantly by time of day
PC’s take up work hours, while tablets rule evenings
Facebook Mobile Users

Indonesia
the ages of 17 and 55 inclusive
11,000,000 - 12,200,000 people
SOCIAL
Media User
Social Media User in the World
Social Media User in the World
Social Media User in the World
Social Media User Info
Social Networking Category Captures the Largest Percentage of
Consumers’ Time in Southeast Asia
Social Media User in Asia

Despite this
recalibration, the
total number of
social media users
across the top
network in each of
our 24 Social,
Digital and Mobile
in Asia nations has
increased to 874
million, reflecting
18% growth
Social Media Penetration

the drop in
penetration across
mature markets has
been balanced by ongoing growth in
markets like India and
Indonesia, both of
which continue to see
social media usage
expand at impressive
rates
Top Social Networks by Country
Social Media User in Asia

Facebook

Twitter
Social Media User in Asia

G+

Youtube
Social Media in Asia
Mixx
Yahoo! Buzz
Renren
MySpace
Hi5
Delicious
Google+

Market Share Perc (2010 to 2013)

Digg
NowPublic
Pinterest
Twitter
Facebook
0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00%
Source: http://gs.statcounter.com
Top Social Media in Indonesia
Other
Mixx
Yahoo! Buzz
Vimeo
MySpace
Google+
LinkedIn
FriendFeed
NowPublic
Delicious
Tumblr
reddit
Digg
Pinterest
StumbleUpon
YouTube
Twitter
Facebook
0,00% 10,00% 20,00% 30,00% 40,00% 50,00% 60,00% 70,00% 80,00% 90,00%

Market Share(2010 to 2013)

Source: http://gs.statcounter.com
Top Social Media in 2014
The Summary






Social, Video and Mobile will continue exceptional growth
Social media user keep growing especially in Asia
Google+ Will Dominate in 2014
Source :
1. Comscore
2. Digital Buzz
3. Social Bakers
4. etc
Online Landscape 2013 by DGtraffic Indonesia

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Online Landscape 2013 by DGtraffic Indonesia