6. What is SoundCloud?
Your sounds from anywhere to everywhere
Like Flickr for audio
All kinds of audio – Music, samples, loops, recordings
7. What is SoundCloud?
Your sounds from anywhere to everywhere
Like Flickr for audio
All kinds of audio – Music, samples, loops, recordings
Almost 2 million users – From Bieber to Shamantis
8. What is SoundCloud?
Your sounds from anywhere to everywhere
Like Flickr for audio
All kinds of audio – Music, samples, loops, recordings
Almost 2 million users – From Bieber to Shamantis
An open platform
16. What is an API?
Application Programming Interface = Platform
17. What is an API?
Application Programming Interface = Platform
... two systems talking to each other
18. What is an API?
Application Programming Interface = Platform
... two systems talking to each other
Facilitates exchange and manipulation of data
19. What is an API?
Application Programming Interface = Platform
... two systems talking to each other
Facilitates exchange and manipulation of data
Essential for the web
20. What is an API?
Application Programming Interface = Platform
... two systems talking to each other
Facilitates exchange and manipulation of data
Essential for the web
Adam Smith’s wet dream
22. Hyper division of labour...
... and a network economy
Adam Smith (1723-1790)
23. Why API? Obvious and not-so-obvious reasons
Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
24. Why API? Obvious and not-so-obvious reasons
Allow people to use their own data...
Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
25. Why API? Obvious and not-so-obvious reasons
Allow people to use their own data...
... empower people–everybody loves talking about stuff
that empowers them ...
Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
26. Why API? Obvious and not-so-obvious reasons
Allow people to use their own data...
... empower people–everybody loves talking about stuff
that empowers them ...
... which spreads the word about your service
Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
27. Why API? Obvious and not-so-obvious reasons
Allow people to use their own data...
... empower people–everybody loves talking about stuff
that empowers them ...
... which spreads the word about your service
Developer community–the ultimate power users
Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
28. Why API? Obvious and not-so-obvious reasons
Allow people to use their own data...
... empower people–everybody loves talking about stuff
that empowers them ...
... which spreads the word about your service
Developer community–the ultimate power users
Extend your application–solve niche use cases
Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
29. Why API? Obvious and not-so-obvious reasons
Allow people to use their own data...
... empower people–everybody loves talking about stuff
that empowers them ...
... which spreads the word about your service
Developer community–the ultimate power users
Extend your application–solve niche use cases
Conceptual clarity
Inspired by http://strange.corante.com/2006/02/08/fowa-ten-reasons-why-you-need-to-build-an-api-shaun-inman
30. And...
It might become the core of your service!
Inspired by http://www.readwriteweb.com/cloud/2010/08/the-new-api-movement-may.php