OER and new business models

Drs. Ing. C.J. (Cees) Brouwer vice president Open University Netherlands Educa Berlin, November 3 - 5, 2008 Open Educational Resources : the Dutch Lifelong Learning case and a Business Case perspective

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mission OUNL ,[object Object],[object Object]

OpenER - project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OpenER - Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OpenER – the site:www.opener.ou.nl

OpenER - impressions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OpenER - general survey results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OpenER - course related surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OpenER - lessons learned ,[object Object],[object Object],[object Object],[object Object],[object Object]

OpenER - future strategy OUNL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business model – a customer focus ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],INFRASTRUCTURE CORE CAPABILITIES VALUE CONFIGURATION PARTNER NETWORK OFFER VALUE PROPOSITION CUSTOMER TARGET CUSTOMER DISTRIBUTION CHANNEL CUSTOMER RELATIONSHIP FINANCE COST STRUCTURE DISTRIBUTION CHANNEL

The customer in the centre ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Circle of Life, TNO Informatie- en Communicatietechnologie Choose Order Orientation Receive Study

A life long learning: learn to learn, learn to choose, learn to ‘grow’, learn to share, learn to experience Circle of Life: Phases of lyfe for the future needs teenagers study single starter single carreer living together carreer family with young children family with teenagers empty nesters pensioner experience becomes seriousness want to learn want to learn want to learn experience becomes seriousness experience becomes seriousness build up CV build up CV build up CV flexible offer flexible offer flexible offer fast & short fast & short fast & short mental fittness mental fittness mental fittness mental fitness comfort spare time social benefit in local area in local area comfort comfort carreer offer community community community initial info - sources initial info-sources personalised edu offer personalised education offer personalised education ofer personalised education offer carreer offer carreer offer added value services added value services added value services added value services added value services

Circel of life – learning moments Schoolcontext tertiair secundair primair course Working context Other contexts Informal learning activity Nonformal learning activity course course course course course course work Education Nonformal learning activity Nonformal learning activity Nonformal learning activity Nonformal learning activity Nonformal learning activity Nonformal learning activity Nonformal learning activity Informal learning activity Informal learning activity Informal learning activity Informal learning activity Informal learning activity Informal learning activity Informal learning activity Informal learning activity course time frame portfolio target personal development plan OUNL BaMa

Three Interaction themes with students ,[object Object],[object Object],[object Object],The OU knows me ‘ Personal’ Interaction in line with customer needs I am connected ‘ Study together’ Fysical and virtual contact with students and teachers The OU will follow me ‘ Contact’ We will be in contact before, during and after your study period

The OU knows me – ‘Personal’ Personal study advice Personal bookmarks Other students who choose this course, did also choose..* Tailor made brochure* Tips; interesting information as meetings, activities and news on courses (SMS, RSS, e-mail) Ordering interesting book with discount What about my order? (personal page) Call me*, (video)chat Contact with students Podcast/vodcast of colleges My studyplanner Course reviews/testimonials by fellowstudenten* Make your own choice how to receive information My teaching schedule Visualisation of study progress DigiD** Pay creditcard, iDEAL, … * Uitgewerkt in visualisatie ** Regelgeving moet onderzocht worden. Choose Order Oriëntation Receive Study

The OU will follow me – ‘ We keep in touch’ Customer surveys with phone follow-up) Study alert: think of your exam? (SMS/e-mail) News about courses During study Alumni network Tips about interesting jobs Tip: interesting key note speaker New courses Study trip with OU teacher Newsletter Traineeposts OU MSN buddy Newsletter Contact with business people In between and after studies Choose Order Orientation Receive Study

I am connected – ‘ Study together’ Virtual study groups (Video) chat with teachers Meet student of the neighbourhood Weblog/webpage with studygroup Who’s online? (teachers, students) (Video) call with teachers Virtual lectures Forum (students, teachers, business people) Have a studytrip togehter Teacher invitation for virtual study group meeting Book online meeting room Upload of notes choose order orientation Receive Study

Value chain – business to consumer ,[object Object],[object Object],[object Object],[object Object],OU NL education portfolio

Value chain – business to business ,[object Object],[object Object],[object Object],[object Object],[object Object],OU NL education portfolio EVC, assessment Carreer coach Studyplanner Personal development plan EVC, assessment on department or company level Personal development planning Carreer and education plans Academy – themes, company OU NL services OU NL “ products”

(Future) portfolio OUNL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

New products and services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OU NL services OU NL “ products”

Value proposition ,[object Object],[object Object],[object Object],OU NL basic education portfolio Subscription registrtion OER tools and test OER material The ouside world – unregistered

Future OER Strategy OUNL ,[object Object],[object Object],[object Object],[object Object]

Future OER Strategy OUNL ,[object Object],[object Object],[object Object],[object Object],[object Object]

OER and new business models

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