Three things that will change the world and five things you can do about it.
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Technology is changing the world faster than ever. And people too are changing faster than ever. This presentation describes three main trends that will change the world in the coming years and five strategies to meet the challenges. Pay with a tweet to download it, just go to this page: http://www.paywithatweet.com/pay/?id=4d985d768181e3cf58a2000dcbcf00d8
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Three things that will change the world and five things you can do about it.
- 1. Three things that will change the world And five things you can do about it. Digital trends 2012-12-12 Erik Arvedson, Technical Director, Valentin&Byhr @earvedson / valentin.se
- 2. Technology is changing the world faster than ever. And people too are changing faster than ever.
- 3. one The third industrial revolution IF YOU CAN’T BUY IT – JUST MAKE IT
- 4. 3D printers used to be science fiction.
- 5. Then became horribly expensive industrial machines.
- 6. Then they became complicated kits for nerdy enthusiasts.
- 7. Now they are affordable plug-and-play ready to print out-of-the-box home appliances.
- 8. You can print out your missing machine parts.
- 9. And create toys for your children.
- 10. Sites like Ponoko provide additional capabilities, like lasercutting of 80 different materials.
- 11. Cut your own mobile assessories.
- 12. Or your next halloween costume.
- 13. Custom electronics used to cost millions and take years of product development.
- 14. Now you can buy a programmable open source microcontroller for $30.
- 15. Add a few servos.
- 17. Hexy the Hexapod by ArcBotics http://www.youtube.com/watch?v=YI9o-dip-rw Put it all together with your lazer cut plastics and it might come alive.
- 18. Flipbookit by WackyStuff https://vimeo.com/50912320 Or it might remix old technology to something new.
- 19. You can even make it wearable.
- 20. The right idea can generate millions in funding.
- 21. The combination of digital manufacturing and cheap electronics will revolutionize the way we can invent new things.
- 23. And clever marketers are already using this to build their brand – sometimes by creating real gadgets – sometimes not.
- 24. tshirtOS for Ballantine’s by Cutecircuit http://www.youtube.com/watch?v=q0GokKd2QRA http://www.tshirtos.com
- 25. The Popinator for Popcorn Indiana by Thinkmodo – case study https://vimeo.com/50082997
- 26. two Your SMARTPHONE IS BECOMING SERIOUS
- 27. Soon we won’t need the distinction smartphone – they will all be. Our phones are quickly becoming the single most important gadget we own.
- 28. The main uses have been e-mail, weather, social media and gaming. Next we will transfer our serious business to our phones.
- 29. The three most important areas are:
- 30. Identification. Proper ID gives you full access to your bank, governmental systems, coorporate intranets etc. And it also secures your e-mail.
- 31. https://squareup.com/ https://www.getswish.se/ http://www.boku.com/ http://www.starbucks.com/coffeehouse/mobile-apps/mystarbucks https://www.izettle.com https://www.paypal.com/uk/webapps/mpp/buying-in-shops Payments and loyalty programs. It will be a few years before it’s standardized, but you can start using it now. Let go of your wallet.
- 32. Shopping. Both online and off. We use our phones as in-store shopping assistants, but we will also buy more and more things in-phone.
- 33. three People are NOT BUYING THINGS ANYMORE
- 34. A lot of people are not really interested in owning stuff anymore. They much rather just have access to them.
- 35. Maybe because stuff is aging faster than ever, new models of everything are coming out all the time. We expect constant updates, constant evolution - preferably revolution.
- 36. We access streaming services for music and movies rather than buying discs. We access software in the cloud and pay monthly. We rent e-books instead of buying paper copies.
- 37. People are paying for access and they are paying for content. Illegal file-sharing was not really about cost – it was primarily about convenience.
- 38. four But WHAT DOES IT ALL MEAN?
- 39. What does this mean? Make sure all your sites, systems, tools and communication shines on mobile. And everywhere else.
- 40. Challenge: Everything everywhere. People expect to be served everything they want, everywhere, in a convenient format. Tablets, smartphones, smart-tv, pc.
- 41. Strategy: Don’t think mobile first or desktop first – think everything at once. Build responsive, adaptive, open.
- 42. Strategy: Don’t try to build it all yourself. Open up your data through public APIs and let others integrate, mashup and create.
- 43. Strategy: Don’t force people to use a specific format (like a cd, dvd, blue-ray). Let them buy the content in any form they like.
- 44. Challenge: The pc is no longer the main screen. People don’t want to switch to their computer when it is time to press the buy button, transfer the money or update their timesheet.
- 45. Strategy: Don’t cripple the functionality of your mobile solutions. Full functionality everywhere.
- 46. Challenge: Channel-hopping. People move between channels and screens constantly. How can you tell them a coherent story to convey a strong brand?
- 47. http://yourstory.in/2012/07/the-marketing-sweat-behind-the-dark-knight-rises/ Strategy: Build your storytelling in snack-size chunks and distribute them over multiple channels. It’s hard but possible.
- 48. Start now