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Business Social Media in Marketing
1.
Marketing using Social
Media Presented by Erik Vermeulen Erik Vermeulen ErikMVermeulen
2.
3.
Social Media Marketing
is the biggest revolution since....
4.
Ogilvy
5.
Right now, Gen
Y outnumber Baby Boomers, 96%belong to Social Networks
6.
Years to reach
50 million users.... Radio 38 years
7.
Years to reach
50 million users.... TV 15 years
8.
Years to reach
50 million users.... Internet 4 years
9.
Years to reach
50 million users.... iPod 3 years
10.
In South Africa
in 2009 76%of people >16 years of age logged onto Social Networking sites.
11.
Apple Apps has
200million users, who downloaded 15 BILLION apps. PROFIT: $ 292 million
12.
13.
Added 100 million
users in 9 months
14.
15.
16.
17.
80%of companies are
using as their primary tool for recruitment.
18.
80%of users
are tweeting from mobile devices.
19.
20.
In 1995, the
average person had 27 connections. In 2005, the average person had 215 connections.
21.
The Service Equation
Service = Experience - Expect
22.
The Service Equation
People expect only two things1. That you know they are there2. That they made the right choice by coming to you to satisfy the need
23.
WHO?
24.
25.
26.
#ideafriday
27.
WHAT?
28.
Be authentic and
congruent
29.
Service NOW
30.
Ruthlessly give away
free information
31.
Consumers are irrational
32.
Create HOPE
33.
Marketing using Social
Media Presented by Erik Vermeulen Erik Vermeulen ErikMVermeulen
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