This document discusses various passive revenue models (PRMs) that can generate income without extensive time investment. These include info-products like ebooks and online courses, group coaching programs, affiliate marketing, ad revenue, and membership programs. It provides examples and steps for implementing each model, such as creating an info-product by solving customers' problems, running live group programs and converting them to self-study, setting up affiliate links, placing ads on a website or videos, and developing a membership with ongoing content. The key is finding ways to monetize existing communications and actions.

1. Passive Revenue
Creating Income Opportunities in Your Biz
Erin Blaskie
www.erinblaskie.com
@ErinBlaskie (Twitter)

2. Passive Revenue - What Is It?
• Income that you earn without trading your
time / money for it
• Income can be generated from various
passive revenue models (PRMs): info-
products, affiliate revenue, ad
revenue, membership based business
models, group coaching programs and more…

3. Passive Revenue - How Easy Is It?
• Solve your target market’s problems.
• Answer questions one-to-many instead of 1-1.
• Recycle content you have to create a variety of
info-product options.
• Think of every business move as, “Is there an
opportunity for me to earn revenue here?”
• Become a master connector of people to
resources.

4. PRM #1: Info-Products
• Information products: e-books, audio
programs, online training, e-courses, etc.
• Anything that solves your target market’s
problems and provides quick, easy solutions.
• Delivery over the web (e-mail, download
links, etc.) keeps costs very low and customer
service manageable.

5. PRM #1: Ideas for Info-Products
• Survey your audience - find their biggest
problem / pain point and solve it.
• Example: most of my audience struggles with
the process of delegating and knowing what
to delegate. I created “The 30 Days of
Delegation” to teach them step-by-step.

6. PRM #1: Ideas for Info-Products
• 5 Ways to Start Delegating Today
• 101 Things to Delegate to Your Virtual
Assistant
• How to Communicate Effectively with Your
Virtual Team
• How to Build Your Own VA Business
• Tips for Delegating Your Social Media

7. PRM #1: Create an Info-Product
• Come up with an idea / title
• Determine the format (e-book, audio, etc.)
• Prepare or outsource the prep for the product
• Setup a sales page with e-commerce link
• Setup a thank you page with digital delivery
• Promote the info-product via your networks
• Add it to your website as a regular product

8. PRM #2: Group Coaching Programs
• Get paid to create your info-products by
hosting live group coaching programs first
• Turn the live program into a self-study
program afterward to sell on your website
• Group coaching programs are delivered as
online training programs done via teleseminar
/ webinar

9. PRM #2: Ideas for Group Coaching Programs
• Think about the part of your audience that
may not purchase services from you (out of
their budget) … What DIY product can exist?
• Teaching your audience how to do something
you may do extends your reach to a new
demographic (the DIYers) and creates a better
product funnel in your business.

10. PRM #2: Ideas for Group Coaching Programs
• Skill building programs
• Mentorship type programs
• Client success type programs
• Any type of program that allows you to share
your message / expertise with a group of
people over a short period of time

11. PRM #2: Launch a Group Coaching Program
• Come up with an idea / title.
• Setup a sales page with e-commerce.
• Setup bridge line / webinar services.
• Promote / sell seats into live program.
• Once seats sell, begin prepping material.
• Host live program virtually.
• Convert recordings into a self-study program.

12. PRM #3: Affiliate Revenue
• Passive affiliate marketing: using affiliate links
when / where it makes sense to do so to earn
commissions.
• Aggressive affiliate marketing: sourcing opps
to promote, building targeted lists and
providing offers to those lists.

13. PRM #3: Affiliate Revenue - Passive
• When you refer to a product, service or
company, check to see if they have an affiliate
program. Join and use your links.
• Create blog posts around affiliate programs
you are a part of and embed your link within.
• Send broadcast e-mails to your list with
affiliate offers they will be interested in.

14. PRM #3: Affiliate Revenue - Passive
• Hosting companies (Bluehost offers a $65 p/o)
• Web-based services
(Freshbooks, Basecamp, Audio Acrobat, etc.)
• Product companies
(Zazzle, CafePress, Amazon, etc.)
• Business colleagues
• Etc.

15. PRM #3: Affiliate Revenue - Passive
• Create a spreadsheet for your affiliate links
• As you register for programs, add your links and
other info to the spreadsheet
• Use Bit.ly or another link shortener to shorten your
affiliate links for easy use
• Create pre-written Tweets sharing the resources and
schedule them in Hootsuite
• Login to each affiliate account once per month to see
if you have revenue accumulated

16. PRM #3: Affiliate Revenue - Aggressive
• Aggressive affiliate revenue is when you
source out opportunities and build lists that
are specific to those opportunities.
• Generally used by people who have less of an
established solo brand.
• Example: selling nutritional supplements while
also selling scrapbooking supplies.

17. PRM #3: Affiliate Revenue - Aggressive
• Two key factors for this type of affiliate
marketing: e-mail marketing list size and value
of opportunities.
• Creating lists can be a slow process so it’s
generally not a favored “quick fix” for passive
revenue but rather a long-term strategy.

18. PRM #3: Affiliate Revenue - Aggressive
• Setup a system for segregated list building
• Setup squeeze pages with offers that lead to a
sales page for each individual offering
• Choose your offers that will exist on each sales
page and track them in a spreadsheet
• Lay out a marketing calendar of e-mail
broadcasts to sell your offers over and over to
each individual list

19. PRM #4: Ad Revenue
• Ad revenue is any income generated through
the placement of third party ads on your site
• Google AdSense is the easiest way to get
started with ad revenue
• Other ad space can be sold on a
private, individual basis via your own e-
commerce mediums

20. PRM #4: Ad Revenue
• Blogs: place Google AdSense ads between your blog
posts and your comments boxes
• Websites: place ad boxes in the sidebar of your site
and keep one with a label, “Your ad can be here”
explaining ad rates, etc.
• Sell spots in your newsletter / ezine / e-mail
broadcasts (example: see HARO’s e-mails).

21. PRM #4: Ad Revenue via Videos
• Create videos with high quality, consistently published
content for your target audience.
• Blip.tv offers revenue connection via your Google AdSense
account.
• YouTube will offer popular channels Partner status which will
provide you with revenue sharing opportunities.
• Ustream.tv (live streaming) also connects to Google AdSense
for ad revenue splits.

22. PRM #5: Memberships
• Membership-based business models can be an
effective source of recurring, long-term revenue
• Membership-based business models are not entirely
passive … depending on how you set them up
• Membership programs are seeing a decline in ‘sticky
factor’ or lasting power over the last two years

23. PRM #5: Memberships
• A membership program should be created
when there is a lot of regular, on-going
content available to be delivered
• One way to reduce time spent: create an e-
course style membership so content can be
auto-delivered and one-on-one interaction is
minimal

24. PRM #5: Memberships (Examples)
• Membership program to teach other virtual
assistants how to create / operate a VA business
• Skill building membership either for other VAs or for
clients
• Membership program to teach entrepreneurs how to
do specific things inside of their business

25. To Close on Passive Revenue
• Where there is a way to monetize something,
smart entrepreneurs will find it and do it.
• Look at every communication, movement or
action you take as an opportunity for revenue
generation.
• Even if your time is limited, much of this can
be outsourced (www.bsetc.com) or
systemized for maximum effectiveness.

26. Connect with Me
• @ErinBlaskie
• www.erinblaskieinc.com
• www.bsetc.com
• erin@erinblaskie.com